HAIDA YU­SOF

Fash­ion Stylist

Malaysia Tatler Society - - ALL IN THIS TOGETHER -

How would you de­scribe your­self ?

I am cu­ri­ous, driven as well as ad­ven­tur­ous in ex­per­i­ment­ing with art.

Tell us about your foray into styling and your ca­reer.

I would say that it all started from work­ing at a fash­ion events com­pany, through which I gar­nered enough ex­pe­ri­ence which be­came a gate­way towards work­ing with a mag­a­zine. While there, I worked on con­cep­tu­al­is­ing and styling many edi­to­ri­als, then I spread my wings and be­gan as a free­lancer af­ter three years in the mag­a­zine in­dus­try.

What is your work phi­los­o­phy?

Lis­ten to your gut feel­ing. I would say 70 per cent of styling work re­ally de­pends on in­tu­ition.

Do you have any par­tic­u­lar pre-work ri­tu­als?

A marathon of The Of­fice to un­wind and lighten the mind be­fore I prep for work.

How do you gauge or re­search on how to best style some­one?

In­sta­gram is the best in­sight into their per­son­al­ity, their sense of dress­ing and what they like—and what they do helps too.

How do you put the per­son­al­ity at ease, and how do you con­nect with them?

For­mal­ity in the be­gin­ning is al­ways the best way of ap­proach­ing the client, then I in­quire about what they like or are in­spired by. I study these muses and in­spi­ra­tions then re­lay it back to them vis­ually with a se­lec­tion of clothes be­fore I can read their choices.

De­scribe your ex­pe­ri­ence with Zee Avi. What was most mem­o­rable about her?

Zee Avi is al­ways present with heaps of en­ergy, it is hard to just pick one ex­pe­ri­ence!

What do you con­sider to be a suc­cess­ful shoot?

When the client, pho­tog­ra­pher and the rest of the crew syncs up in cre­ative de­liv­ery, and of course when ev­ery­one is happy with the re­sults plus had a good time.

What did you think of our Novem­ber 2018 fea­ture per­son­al­ity?

Zee’s the per­fect per­son­al­ity to add some zest into the con­tent of the mag­a­zine.

What was the hard­est and eas­i­est part of the en­tire shoot?

The hard­est would be se­cur­ing per­mis­sions and re­quest­ing clothes from la­bels and bou­tiques. It’s a stren­u­ous process of back-and­forth com­mu­ni­ca­tion with lit­tle guar­an­tee of wardrobe avail­abil­ity. I feel, there is no easy part of the shoot; rather easy-to-deal-with clients. And all clients are unique, and present dif­fer­ent chal­lenges.

Was the work dy­namic any dif­fer­ent, as you al­ready knew Zee be­fore­hand?

Not re­ally, but I was pre­pared to meet with the rest of the team be­fore we let loose on set.

Did you learn any­thing from it?

Yes, of course. Ev­ery shoot de­liv­ers new knowl­edge be it from learn­ing new tricks on set, down to gain­ing more in­sights on the quirks of the per­son­al­i­ties you work with.

What was your best mo­ment from this shoot, or one that you can­not for­get un­til to­day?

How we all just joke around and sing along to Zee’s up­beat playlist. Couldn’t re­sist belt­ing out to Missy El­liott’s Work It!

De­scribe this pic­to­rial spread in three words.

Sassy, strong and play­ful.

“IN­STA­GRAM IS THE BEST IN­SIGHT INTO THEIR SENSE OF STYLE AND WHAT THEY LIKE”

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