A Dazzling Difference
Find out why Tiffany & Co pieces are such coveted items
A bride-to-be once told Kathlyn D’Souza that all she wanted was that tiny, wonderful blue box, housing the most remarkable ring. Why does Tiffany & Co remain the first choice in the minds of discerning brides? She explores the qualities that make the Tiffany Difference 1 STRINGENT STANDARDS
99.96 per cent of the world’s gem-grade diamonds are rejected —as austere measures are taken to ensure that nothing short of exceptional is accepted by the brand. That leaves only 0.04 per cent of truly the most outstanding stones, worthy of making it onto your finger.
2 HOT HANDS
The idiom ‘hot hands’ fits Tiffany & Co well, as it means a continuous period of great success, luck, fortune—a winning streak. On the other hand (pun intended), all Tiffany & Co diamonds plus rings are handcrafted, hand-cut and hand-polished. Authenticity at its best, indeed.
3 OFFICIAL ORDERS
Not only will you purchase the most brilliant, stunning and authentic ring, you will have papers to certify it. You’ll also be walking away with a Tiffany & Co diamond certificate and a lifetime warranty.
4 EXPERIENCE THROUGH THE ERAS
Tiffany & Co has been around for more than 150 years (and counting)! Proving the company is doing right and has the experience which you can definitely put your faith in wholeheartedly.
5 “THE KING OF DIAMONDS”
When its founder was dubbed as such by the press, you can guarantee the brand delivers extraordinary quality. Charles Lewis Tiffany arrived in New York in 1837 and opened his first store, at the age of 25. His bold approach to craftsmanship made him the connoisseur of the world’s finest gemstones.
6 BEYOND THE CS
Every other diamond has the same 4Cs that they offer: cut, clarity, colour, carat weight. As expected of Tiffany & Co to outshine the rest, they bring in an extra quality called ‘presence’. An additional grading standard unique to Tiffany, it refers to their superior precision of cut, symmetry and polish.
“From across a crowded room, you can always see a Tiffany diamond engagement ring, no matter what size it is. Tiffany diamonds have a brilliant scintillation and sparkle like no other” —Melvyn Kirtley, chief gemologist and vice president of global category marketing for Tiffany & Co
7 CUTTING-EDGE CRAFTING
Diamond cutters and polishers Bhagwati and Manek Patel work together with master stone-setter Tomasz Dziwura to reveal the diamond’s natural beauty. Executed with exacting proportions, a superior and striking diamond is revealed.