From the Ocean’s Depths
In her sophomore Blue Book collection, Francesca Amfitheatrof dives deep into the art of transformation, writes Lily Ong
Everyone recalls different images when Tiffany & Co is mentioned in conversation. Most women will summon up the image of the brand’s shop windows on Fifth Avenue in New York where Audrey Hepburn’s Holly Golightly snacked on her Danish pastry and coffee while browsing through its display. Since its founding in 1837, Tiffany & Co has built its success on the fundamentals of glamour and luxury. These values are reflected in its Blue Book collection, an annual series of glittering treasures that is the highlight of every jewellery collector’s shopping calendar. First introduced in 1845, this exclusive linene of jewellery takes its name from a catalogue that was offered only to Tiffany & Co’s most prized customers in those days. Only the finest gems are incorporated into the list of masterpieces found in the Blue Book and this custom lives on until today. We must say that the brand’s design director, Francesca Amfitheatrof, has done a fantastic job of keeping Tiffany’s stories, history and tradition alive without losing sight of the future. In this regard, she applies the same Midas touch to the Blue Book collection.n. Having garnered praise for her inaugurall Tiffany T collection, inspired by architectural elements and a streamlinedd T-shaped concept in 2014, Amfitheatroff debuted her first Blue Book collection lastast year to critical acclaim—a series of beautifulutiful pieces that reflect her fascination with thehe sea and marine life. She returns to the theme of underwater motifs one more time for her sophomore Blue Book collection this year. Titled ‘The Art of Transformation’, Amfitheatrof immersed herself in Mother Nature and translated her observations into covetable earrings, necklaces, cuffs and rings. These pieces are a testament to how Tiffany & Co can merge the past, present and future together in a play of precious stones and rare metals in an effortless manner. “In this collection, we are taking you on a journey through nature,” says Amfitheatrof about the 2016 Blue Book’s overarching theme. “From the deep ocean, we float to the