To Paris With Love
It all comes full circle as Louis Vuitton returns to Paris with the opening of the Maison Louis Vuitton Vendôme—designed and reinstated by one of the world’s leading architects, Peter Marino
When one mentions Louis Vuitton, the image of their iconic monogram comes to mind. Plastered on bags, emblazoned on luggage, crafted into accessories, the monogram is probably one of the most easily recognisable symbols in the fashion world. Founded in 1854 by Louis Vuitton, the brand has grown into an international fashion giant in the industry. It was on the streets of Paris, in the neighbourhood surrounding the Place Vendôme specifically, that Louis Vuitton learned his craft. It was also the place where he founded his first store in 1854. Now the fashion house is returning to its roots where the story of Louis Vuitton began 160 years ago by opening the Maison Louis Vuitton Vendôme at 2 Place Vendôme. The grand return of Louis Vuitton to its Parisian roots is symbolic as it is one of the most beautiful examples of 17th century French artistry—just like the Château de Versailles, the cradle of French luxury and stage for French craftsmanship and savoir-faire. Both designed and built by architect Jules Hardouin-mansart, the two buildings share a heritage that till today remains important to the brand, embodying the elegance and passion for the craft that is Louis Vuitton. Thus, as heir to this tradition, the maison is ensuring that the legacy is continued by showcasing its creations and establishing workshops in the heart of Place Vendôme. Returning the building to its former glory was no easy feat, but under the masterful hands of Peter Marino, it hasn’t only been restored to its former glory, it’s even more resplendent than before. The former classic Parisian townhouses were greatly altered over the years, enduring rather destructive renovations in the past. However, Peter Marino was gentle, sensitive even, when restoring this exquisite heritage. Combining old and new, the two worlds did not collide as much as they embraced each other, restored to its 18th century grandeur, as ceilings were raised and the facade returned to its former beauty. Newly designed to be open and light-filled, there’s extensive use of glass, light coloured stone along with artisanal wall coverings. Gorgeous parquet and stone flooring all allowed each floor to showcase its own unique character while pulling it all together as a coherent whole. While we may continue to wax lyrical about the elegance of Louis Vuitton’s new crown jewel, we shall let Peter Marino, the man behind this remarkable transformation of Louis Vuitton Place Vendôme, share his take on the architectural legacy.