The New Nostalgia
Jaeger-lecoultre takes a step back in time while being armed with new ideas
The world of JaegerLecoultre just got bigger with the introduction of the brand’s Polaris collection. Galvanised by the Memovox Polaris of 1968, one of the maison’s rarest vintage watches—with only 1,714 models ever released—jaegerLecoultre saw SIHH as an opportunity to unveil an entire men’s collection that is inspired by the icon. Trapezoidal hour markers and an underwater alarm are two signature traits of the sporty watch. VIPS who scored a hot ticket to o the launch party included Boran Jing, Diego Luna, Ellie Bamber, Sunny Wang, Joseph Chang, and of course Benedict Cumberbatch, the e brand’s newest ambassador—chosen sen for his embodiment of elegance and nd sportsmanship. French producer and DJ Breakbot got the crowd grooving ing while mixologist Colin Field, named ed ‘best bartender in the world’ by Forbes and Travel + Leisure, kept the crowd well-watered at the launch.
STARS TO WATCH Among guests at the JaegerLecoultre Polaris Gala 2018 were Sophie Hunter and Benedict Cumberbatch