THE PROD­UCT

Malaysia Tatler - - STYLE -

iinto com­mon skin­car­eki prod­ucts,d bbe­fore f in­tro­duc­ing us to the break­through that is the new Ab­solue Soft Cream for­mula. This ad­vance­ment comes in the form of its trans­for­ma­tive tex­ture, the TTT, or the thick, thin, thick for­mula unique to Lancôme. Many of us truly found this as­tound­ing, as there was no way that a for­mula could en­com­pass three dif­fer­ent tex­tures at once. But, well… if any brand could do it, it had to be Lancôme. of the first houses to de­sign its own rose: The Lancôme rose. Af­ter thou­sands of hy­bridi­s­a­tions, it was se­lected for its beauty and re­silience. Trans­formed through var­i­ous pro­cesses which in­clude biotech­no­log­i­cal ones, its ac­tive in­gre­di­ent has re­gen­er­a­tive pow­ers and is found in the heart of the Ab­solue Soft Cream. Re­sults of stud­ies that were shown within 28 days were shared with us. Th­ese stud­ies, which in­clude 52 women, showed that Ab­solue’s prom­ise of re­vi­talised, trans­formed, re­gen­er­ated and hy­drated skin is in­deed ful­filled. Af­ter only one ap­pli­ca­tion of Melt-in Cream, the skin be­gins a re­pair­ing process. It ap­pears to the naked eye not only soothed and more com­fort­able, but also strength­ened, toned, and more elas­tic. Af­ter one week, the skin is re­ac­ti­vated and re­gains ra­di­ance as well as ap­pears con­sid­er­ably more rested. Af­ter one month, and it is the women who say so, the skin is changed: 87 per cent agreed it was more sup­ple and 90 per cent said their skin felt re­gen­er­ated.

Mind you, we have not caught sight of the new prod­uct in per­son—our only in­sight as to the new gold jar has only been through pho­tos. So, for the re­veal, we were in­vited to open a door to a room… filled with hun­dreds of roses! It spanned the en­tire room, leav­ing enough space for a tiny walk­way that led to the cleared cen­tre, in which the new Ab­solue Soft Cream sat invit­ingly, along with a sin­gle rose that stood out among the rest. We then un­der­stood Lancôme’s catch­phrase: ‘Out of thou­sands, you are the one.’

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