Of Brick-and-mor­tar

Malaysia Tatler - - STYLE -

Saman­tha Lim

Fans of Blanc­pain can now make a bee­line to the source to get their fix, now that the Swiss watch man­u­fac­turer has opened its first brick-and-mor­tar busi­ness in Suria KLCC. An apt choice of lo­ca­tion, the shop­ping mall and tourist at­trac­tion in the city’s Golden Tri­an­gle caters to the brand sen­si­tive trav­ellers and an af­flu­ent crowd. Out­fit­ted with pol­ished cherry wood, wo­ven car­pets, Emer­alite lamps plus mu­seum-like dis­play stands, ev­ery 84 square me­tres of the space is warm and wel­com­ing, even to the novice col­lec­tor. Mean­while, on fur­ther shores, IWC Schaffhausen marked the open­ing of its new Man­u­fak­turzen­trum with much fan­fare. Oc­cu­py­ing some 13,500 square me­tres, the pro­duc­tion plant will al­low IWC to meet the grow­ing de­mands of its cus­tomers. As­sem­bled from scratch in just 21 months, the fa­cil­ity also serves an ed­u­ca­tional pur­pose. “The build­ing has more to of­fer than just op­ti­mal con­di­tions for pro­duc­tion and ex­cel­lent work­ing con­di­tions for our em­ploy­ees,” ex­plained Christoph GraingerHerr, CEO of IWC Schaffhausen. “It also em­bod­ies the spirit of the IWC brand and al­lows visi­tors from all over the world to see up close how our man­u­fac­ture move­ments and cases are pro­duced.”

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