New York, New York! Every­one needs to visit the Big Ap­ple at least once in their life­time. But To­mas Maier de­cided to take the New York ex­pe­ri­ence a step fur­ther by bring­ing his en­tire Bot­tega Veneta show down from Mi­lan. This un­ex­pected move came in conj

Marie Claire (Malaysia) - - Contents -

The likes of asymmetrical cuts, artsy prints and plen­ti­ful lay­ers are the trends of the sea­son.

You have to get up close to the prod­uct to dis­cover and ap­pre­ci­ate it

The gor­geous, decked-out new man­sion that is now Bot­tega Veneta’s lat­est Mai­son in New York—and the brand’s big­gest store in the world—is lo­cated in a his­toric dis­trict on the Up­per East Side. With five floors filled with all things beau­ti­ful and lux­u­ri­ous—from the brand's sig­na­ture wo­ven in­trec­ciato leather pieces for men and women, along with shoes, watches, eye­wear, fra­grances, jew­ellery, ready-to-wear as well as their well-loved Home and Fur­ni­ture col­lec­tions—the lime­stone and red brick build­ing com­bines three day­light-filled, land­marked 19th­cen­tury town­houses span­ning al­most 15,000 square feet across five floors.

As one walks in the cool grey and beige store, they are greeted by a soar­ing, dou­ble-height ground floor fea­tur­ing women’s and men’s leather goods and a grand stair­way with clear glass balustrade and stone handrail that con­nects all the floors. The mez­za­nine level houses a women’s shoe sa­lon as well as fra­grance while sit­ting cosy on the third floor are women’s ready-to-wear and ac­ces­sories. Walk an­other floor higher to view the men’s col­lec­tion while, fi­nally, the top floor— the “The Apart­ment”. Styled with some of To­mas’ favourite ar­chi­tec­ture and pho­tog­ra­phy books, as well as a ro­tat­ing art col­lec­tion cre­ated in col­lab­o­ra­tion with Euro­pean based gallery Ro­bi­lant + Voena, this space is “very much like a real apart­ment, with the feel­ing of be­ing in a pri­vate home,” states To­mas, as the floor dis­plays a huge ar­ray of Bot­tega Veneta’s Fur­ni­ture and Home Col­lec­tion.

Like the Mai­son flag­ships in Mi­lan, the de­sign of this New York Mai­son was con­ceived by To­mas and re­flects the char­ac­ter of its home. He drew in­spi­ra­tion from Man­hat­tan’s iconic sky­scrapers, and echoed the city’s build­ings us­ing metal­lic el­e­ments which keen eyes will spot on the brushed brass ceil­ings and me­tal dis­play cubes with cus­tom fin­ishes. “The store

re­flects the love and ad­mi­ra­tion I have for this city and its ar­chi­tec­ture,” he ex­plained. Ev­ery floor’s colour pal­ette is cus­tomised; the ground floor’s cool grey and beige re­flects the cool shades of Man­hat­tan streets while the washed greens of The Apart­ment ref­er­ences the beau­ti­ful ocean sur­round­ing the city.

The brand’s NYFW F/W18 run­way show is the first show Bot­tega Veneta has taken out of Mi­lan, and every­one in at­ten­dance were jet­ted in from all over for the one-night-only ex­trav­a­ganza. With soar­ing ceil­ings and no col­umns, the Amer­i­can Stock Ex­change Build­ing proved to be the ideal lo­ca­tion as run­way sets trans­lated the merge be­tween New York and Italy; seen in a stark bru­tal­ist back­drop filled with sen­sual Ital­ian de­sign fea­tur­ing both iconic vin­tage pieces and Bot­tega Veneta’s Fur­ni­ture col­lec­tion.

Ju­lia Steg­ner opened the show in a bold yel­low gold match­ing shirt and pants, with a plush camel over­coat worn. The looks that fol­lowed showed the brand’s in­ge­nious util­i­sa­tion of sim­ple geo­met­ric forms to cre­ate graphic pat­terns with sur­real shift­ing per­spec­tive. For women, this mar­riage is ev­i­dent in richly hued in­tar­sia silk dresses, lush shear­ling coats and on iconic bags in­clud­ing The Lau­ren 1980 and The Knot Clutch. Ears and wrists were adorned with artis­tic cube turn ear­rings, rings and cuffs. For men, an ar­ray of colour­ful in­tar­sia

The store re­flects the love and ad­mi­ra­tion I have for this city and its ar­chi­tec­ture

pat­terns on felted grey cash­mere crew­necks and jack­ets were pieced to­gether with pre­cise, knife-sharp cu­bic forms.

And the best part—the bags. The go-to this sea­son is the Tam­bura, a drum-shaped zip­pered tote that comes in a va­ri­ety of checker work­man­ship in­clud­ing In­trec­ciato Ab­stract and Pais­ley Checker. The men’s In­trec­ciato Checker Totes for the sea­son were bolder and more dar­ing than be­fore. The de­tail of the hour, the cube is, in fact, an evo­lu­tion of The In­trec­ciato Checker square in­tro­duced last spring. Its ar­chi­tec­tural bold­ness is per­fectly matched with the sparkle of the sky­line and a del­i­cate sil­ver chain embroidery that has a clever trompe l’oeil ef­fect. The de­tail acts like a top-stitch or win­dow­pane pat­tern on tai­lored jack­ets and dense plaid coats. “It’s a very Bot­tega Veneta de­tail,” says Maier. “You have to get up close to the prod­uct to dis­cover and ap­pre­ci­ate it.”

A sturdy cock­tail will al­ways be a part of New York life, so it came nat­u­rally that To­mas would in­clude a lit­tle after-party right as the show ended—he didn’t waste time. The models walked onto the run­way, made their cir­cuits and then made them­selves com­fort­able on Gio Ponti chairs set up on the mid­dle of the plat­form. At the fi­nale, model Gigi Ha­did joined To­mas in the make-shift apart­ment, sig­nalling the end of the show and the start of the party.

Fall/ Win­ter 2018 col­lec­tion

Setup of F/W 18 fash­ion show space

Ex­te­rior of the Bot­tega Veneta Man­sion in NYC

Cre­ative Di­rec­tor, To­mas Maier

In­te­rior of the NYC bou­tique Clutch, Cap­sule col­lec­tion

Bag, NYC Cap­sule col­lec­tion

In­te­rior of Bot­tega Veneta bou­tique in NYC

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