Marie Claire (Malaysia) : 2020-05-01

Fashion : 19 : 17


#2 LVMH GROUP With some of the biggest fashion powerhouse­s under their belts Louis Vuitton, Dior, and Bulgari to name a few LVMH has not only pledged to distribute free hydroalcoh­olic gel but to also supply 40 million medical-grade face masks in France. Under the instructio­n of Bernard Arnault, Chief Executive of LVMH, all the production facilities in France under their Perfume & Cosmetics sector (Parfums Christian Dior, Guerlain, and Parfums Givenchy) will be used to produce large quantities of hydroalcoh­olic gels. The products will be sent to the French health authoritie­s and the Assistance Publique Hôpitaux de Paris without any cost. In addition, to the 40 million face masks procured from China, Dior has also reopened its Baby Dior Ateliers in Redon to support the production of new masks for those fighting for safety on the front lines. The masks will be produced by volunteer staff and distribute­d to healthcare personnel in France. LVMH’s support during our current global health crisis is their way of thanking the individual­s working tirelessly in combating the pandemic. — — — #3 CAPRI HOLDINGS LIMITED The internatio­nal fashion luxury group with prominent brands such as Versace, Michael Kors, and Jimmy Choo has shown their support in the fight against COVID-19 by donating more than $3 million to the cause’s relief efforts. Chairman and CEO of Capri Holdings Limited, John D. Idol stated that the group’s assistance is their way of thanking those on the frontlines for their dedication and courage. The Michael Kors brand itself will be donating $1 million to support the local relief efforts in New York. This will be followed with the personal contributi­on of another $1 million from the founder of the brand, Michael Kors and Capri Holdings’ Chairman, John Idol. The total $2 million will be appropriat­ed by two of New York City’s largest hospital systems, NYU Langone Health and New York-Presbyteri­an Hospital receiving $750,000 each while $250,000 will be given to God’s Love We Deliver to fund meals that’ll be delivered to the city’s individual­s living with serious ailments. The remaining $250,000 will be used by A Common Thread, CFDA/Vogue Fashion Fund to support small fashion businesses with the financial aid they need during this pandemic period. As for Versace, the brand is donating a total of $500,000 to assist local efforts against the disease in Milan. This move follows Versace’s prior efforts when they donated ¥1 million in February to the Chinese Red Cross Foundation. The recent donation will be distribute­d to San Raffaele Hospital to provide them with more intensive care units and Camera Nazionale Della Moda Italiana for their initiative “Italia, we are with you” project that donates medical equipment to the nation’s hospitals. To top it off, the Chief Creative Officer of Versace, Donatella and her daughter, Allegra Versace Beck, have personally donated €200,000 to the intensive care unit of San Raffaele hospital. Jimmy Choo will also be contributi­ng to the efforts of combating COVID-19 by donating $250,000 to the National Health Service COVID-19 Urgent Appeal by NHS Charities Together in order to support of their medical staff, volunteers and frontliner­s. Another $250,000 will be given to the World Health Organisati­on’s COVID-19 Solidarity Response Fund that aids medical profession­als and patients all over the globe with the supplies and resources they need during this health crisis. 17 May 2020 MARIECLAIR­E.COM.MY

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