Marie Claire (Malaysia) : 2020-05-01

Beauty : 73 : 71


See Into Our CRYSTAL BALL As the beauty industry continues to evolve and advance, here are some of Team MC’s prediction­s on what the future holds for the world of beauty! Technology Take Over Alisha Azuddin, Writer Over the past few years, we’ve seen a continuous growth in the blend of technology with beauty. From powered cleansing tools to augmented reality being implemente­d to better the shopping experience, i believe that this is just the beginning. I believe that it’s only going to get more advanced from here. Maybe one day, they’ll even be a device where you can directly copy and paste a look from your phone, straight to your face. The possibilit­ies are endless and I’m so excited to see what the future holds. Caring For The Environmen­t Ai Lim, Fashion Writer As consumers become more environmen­tally conscious, it will be interestin­g to see how the industry makes progress on wastage and sustainabl­e packaging. A few brands are currently leading the cause Hermès being the most recent with the launch of their refillable plastic-free lipstick line. — Non-Invasive Beauty In The Ultimate Path Karen Hoo, Art Director Aging is a natural progressio­n that is inevitable but embracing this process in a graceful manner is definitely optional. Non-invasive treatments or innovative skincare alternativ­es in treating wrinkles and firming the skin is greatly appreciate­d. Reversing the body’s epigenetic clock naturally without undergoing the surgical knife is definitely the most demanding procedure ever. E-shopping Takes Control Ezza Zainal, Digital Content Writer As a consumer, I would prefer a hands-on experience. However, with the advancemen­t of technology, we are lucky enough to be provided with various options and smoother purchasing processes through click-and-buy. Brands will be able to increase their profits through the organic innovation data gained directly from consumers’ input via online. That is why I believe that online shopping is shaping the beauty industry to grow and prosper in the future. 71 May 2020 MARIECLAIR­E.COM.MY

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