See Into Our CRYSTAL BALL As the beauty industry continues to evolve and advance, here are some of Team MC’s predictions on what the future holds for the world of beauty! Technology Take Over Alisha Azuddin, Writer Over the past few years, we’ve seen a continuous growth in the blend of technology with beauty. From powered cleansing tools to augmented reality being implemented to better the shopping experience, i believe that this is just the beginning. I believe that it’s only going to get more advanced from here. Maybe one day, they’ll even be a device where you can directly copy and paste a look from your phone, straight to your face. The possibilities are endless and I’m so excited to see what the future holds. Caring For The Environment Ai Lim, Fashion Writer As consumers become more environmentally conscious, it will be interesting to see how the industry makes progress on wastage and sustainable packaging. A few brands are currently leading the cause Hermès being the most recent with the launch of their refillable plastic-free lipstick line. — Non-Invasive Beauty In The Ultimate Path Karen Hoo, Art Director Aging is a natural progression that is inevitable but embracing this process in a graceful manner is definitely optional. Non-invasive treatments or innovative skincare alternatives in treating wrinkles and firming the skin is greatly appreciated. Reversing the body’s epigenetic clock naturally without undergoing the surgical knife is definitely the most demanding procedure ever. E-shopping Takes Control Ezza Zainal, Digital Content Writer As a consumer, I would prefer a hands-on experience. However, with the advancement of technology, we are lucky enough to be provided with various options and smoother purchasing processes through click-and-buy. Brands will be able to increase their profits through the organic innovation data gained directly from consumers’ input via online. That is why I believe that online shopping is shaping the beauty industry to grow and prosper in the future. 71 May 2020 MARIECLAIRE.COM.MY
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