More cohesive ecosystem needed to grow market share, says Perodua chief
PETALING JAYA: National carmakers Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and Proton Holdings Bhd (Proton) need to create a more cohesive ecosystem to capture a bigger market share within the local automotive industry.
Perodua president and chief executive officer Datuk Aminar Rashid Salleh said collectively, the two national carmakers held a 49 per cent market share, with the rest by non-national carmakers.
“But we have seen an increase of 1.8 per cent in our market share to 36 per cent for the first half of this year versus 33.7 per cent in the corresponding period last year,” he said at Perodua’s first half results announcement, here, yesterday.
Aminar said the national carmakers’ ecosystem needed to be reignited for them to overtake imported cars.
“It’s rather unfortunate that Proton is not doing well, but we have made announcements on launching new models and this is positive news.
“At the end of the day, the ecosystem is important as the bulk of the vendors and suppliers demand volume. So if the total volume of the national cars goes up, it will be good for everybody,” he said.
Aminar said Perodua would do whatever was needed in terms of sales, after sales and production, and would continue with its transformation to be a global player.
Perodua was keen to expand its exports capabilities but would engage in a series of due diligence processes before doing so, he added.
“We know there are opportunities out there and that’s the reason why exports are on our radar but we don’t want to do it too fast,” he said.
Meanwhile, Perodua has no plans to revise its sales target this year despite the challenging market outlook.
“We are maintaining our sales target of 216,000 units for this year. We have seen sales of 97,400 in the first half and are targeting 118,600 in the second half,” said Aminar.
“This would largely be driven by our new launch, the Bezza, which has already seen 10,115 bookings as of this month, as well as the Axia, which is maintaining its strong momentum since its launch a year ago.”
He said Perodua was still taking 9,000 to 10,000 bookings a month for the Axia.
Intake revenue has increased to RM330 million in the first half ended June 30, up 13 per cent from RM293 million in the same period last year.
Parts sales, inclusive of accessories also saw an improvement of five per cent to RM126 million from RM120 million in the corresponding period last year.
Production, however, decreased 14 per cent to 100,300 units from 116,400 units in the first half of last year.