New Straits Times

Blending flowers with skincare

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FLOWERS impart a sense of grace, symbolise beauty and is often used as a metaphor to describe a woman’s beauty. The close link between flowers and women blooms even more with Korean beauty brands like Mamonde, which creates a line of beauty products made from flower extracts.

The Koreans’ penchant for using natural ingredient­s in beauty products shows no sign of slowing down. Now, flower lovers can not only smell them but they can also actually use them.

Mamonde joins three other brands under Amorepacif­ic Malaysia, which includes Laneige, Sulwhasoo and Innisfree, says Margaret Chin, general manager of Amorepacif­ic Malaysia.

This premium cosmetics brand offers an array of skincare and make-up products to suit a woman’s daily needs.

At the debut of Mamonde in Kuala Lumpur, a Mamonde Garden was on display to explain the various types of flowers used in the brand’s product formulatio­n.

A fLOrAL WOrLD

Mamonde, which means my world in French, believes that flowers possess amazing power and energy to re-invent beauty within a women. Some of the flowers used are honeysuckl­e, evening primrose, hibiscus, peach blossoms, camellia, lotus, magnolia, narcissus, damask rose and heartless houttuynia.

“The brand is the first of its kind in the cosmetics market to use only flowers as its key ingredient­s in the formulatio­n of all its products,” says Chin.

Some of the products in Mamonde’s latest beauty range are the Cover Powder Cushion, Age Control Power Eye Cream, Lotus Micro Cleansing Foam, Rose Water Toner and Floral Hydro Cream.

But what caught my attention were the newly-upgraded First Energy Essence and First Energy Serum. These products act primarily as a booster to uplift your skin, giving it an overall healthier and supplier looking appearance.

The upgrade sees both products formulated with Lactobacil­lus antioxidan­t, which is extracted from the Honeysuckl­e flowers.

The Lactobacil­lus is then blended together with the one year Flower Vinegar, a substance that is obtained through a one year natural fermentati­on of the Honeysuckl­e flower. This in turn, helps to promote the skin’s immunity leaving the skin more resilient to external aggression.

The First Energy Essence and Serum should be used as the first step in your skincare regime after the cleanser and skin softener. To see if it really boosts the skin, I gave it a go and tried it myself. The Essence, is a water type booster that gave my skin a refreshing feel, while the serum is an emulsion type booster which provided a soothing effect.

fLOWErs AnD ThE skin

According to Mamonde, some of the properties that the flowers possess are to revitalise the skin. For example, the honeysuckl­e delivers nutrients found in the flower to the skin for a smoother and firmer skin that is vitalised from within. The evening primrose on the other hand, contains high concentra-

nhanna@nst.com.my tion of fatty acid and other nutrients that is essential to improve cell structure and skin elasticity.

Besides its benefits in moisturisi­ng and hydrating, camellia has therapeuti­c properties to help protect the skin from free radical damage and reduce signs of ageing.

The Lotus flower has the ability to cleanse and purify, while the Magnolia, an ancient type of flower, has numerous medicinal values.

Mamonde’s first beauty counter will be available in Aeon Bandar Utama next month. Syahirah Mokhtazar

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