swedish skincare
Swedish skincare brand Estelle & Thild founder Pernilla Ronnberg tells Syida Lizta Amirul Ihsan about the brand’s commitment to sustainability, from ingredient sourcing to stuff in the office fridge
What is lacking in the organic skincare market that Estelle & thild delivers? When I founded Estelle & Thild, I had not been able to find an organic brand that lived up to the sensorial experience of conventional skincare brands.
Most scents were off, the consistency didn’t feel right and I didn’t get the results I was after.
You don’t need to compromise on any of those when you choose Estelle & Thild. We deliver a new generation of organic skincare, with proven effects.
Our products are also certified by Ecocert — the largest independent certification board in Europe and the United States. Their stringent guidelines have made them not only the leading certification board, but also one of the most respected worldwide.
They rigidly inspect and examine the product content, raw materials, production, packaging and text material. It means that our company, our production facilities and our ingredients need to be certified.
Few companies manage to meet the strict demands that this certification poses and this is an important quality assurance for consumers.
What is the philosophy behind the brand?
It’s a Swedish, organic beauty brand that aims to inspire women all over the world to make better choices for themselves, their bodies and the environment.
We want to inspire others to make a change, and to embrace a more sustainable and healthy lifestyle.
What are the sustainable aspects of the business?
With our organic certification by Ecocert comes not only certification of our products but also our products, packaging, communication materials and our processes at the office.
Since the start, it was important for me to develop a sustainable business, where we do our outmost to protect the environment — from production to what food we keep in the refrigerator at the office.
how does the brand keep itself ahead of the competition when everyone else is also going along the wellness route?
We are happy that the organic market is growing. This means that the beauty world is becoming a bit greener and that consumers are getting more knowledge about what affects their bodies.
We work continuously with R&D to develop the best in certified organic skincare, to find new production methods, new organic ingredients and packaging solutions to drive the brand and the category forward.
It is not an easy task, as certified organic ingredients are limited. But my team and I are driven and passionate about what we do, knowing that at the end of the day, we are really making a difference.
Why do you think the brand has become successful in a short span of time?
It goes back to the fact that consumers are conscious about what affects their bodies, yet don’t want to compromise when it comes to beauty — they want to see results. Our products deliver this.
What are the examples of cutting edge scientific research that the brand has employed in its products?
A great example is our Super BioActive Age Control Serum that is an innovative, certified organic anti-age serum, with AHA and marine micro algae. It has been prized by beauty connoisseurs all over the world and has done very well in clinical trials, proving its effects. What are your skincare and makeup best-sellers?
1. BioCleanse Cleansing Gel. A favourite from our cleansing routine. This airy cleansing foam washes away makeup and impurities with the gentlest touch to uncover a toned and radiant complexion, without stripping the skin off its natural moisture.
2. BioHydrate Tinted Moisturiser. Once you try this product you never go back to anything else. Our moisture boosting tinted moisturiser is infused with just the right amount of pigment to give your complexion a soft glow that lasts all day.
3. BioCalm Soothing Moisture Day Cream. A 100 per cent fragrance-free and allergy tested, this day cream is perfect for sensitive skin as it works to ease discomfort while restoring the skin’s natural balance and protective barriers.
“We do our outmost to protect the environment — from production to food we keep in the refrigerator at the office.” Pernilla Ronnberg