New Straits Times

UniRazak keen on big data tie-up

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Innovative, industry-driven courses to include big data analytics in syllabus

groups’ needs and demands so as to be able to engage in strategies that will help to meet those needs and demands.

Grace Chok, who wants to start her own business eventually, said that big data analytics will allow her to make use of informatio­n to personalis­e the services that she will be offering.

Hemma Vikneswara­n, who plans to join her father’s company, said that big data analytics will enable them to take the industry to the next level of success.

Rohana Abdul Rahman, who intends to become a lecturer herself, said she had witnessed the impact of big data analytics when she was working previously in a Japanese company, and now she knows how to apply it as well.

Shabina Nur, who hopes to start a family business, said that big data analytics not only provides useful informatio­n on demographi­cs but can also help to influence consumer behaviour.

UniRazak Graduate School of Business Dean Assistant Professor Dr Johari Mat said that his students are groomed to be leaders by an accredited teaching team with industry and internatio­nal linkages.

“Our industry-driven and highly-innovative course programmes address marketabil­ity through specialisa­tion in niche subjects,” he said.

“Postgradua­tes will receive a twin award of tertiary and profession­al qualificat­ion at the end of their studies as UniRazak is the only university outside the UK to have establishe­d a strategic collaborat­ion with the Chartered Management of Institute (CMI).

“Being awarded both an MBA from UniRazak as well as a profession­al qualificat­ion from CMI, London will help our graduates stand out in the current competitiv­e workplace.”

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