Leo Burnett bags 7 trophies at Marketing Excellence Awards

KUALA LUMPUR: Leo Burnett Group Malaysia bagged seven trophies at the recently concluded Marketing Excellence Awards 2016.

Chief executive officer Tan Kien Eng said it designed brands with a human purpose in mind.

“A brand with a purpose can be a true agent of change and transform the way people think, feel or act. This would not be possible without our collaborative relationship with clients as well as the trust that they place on us,“he said.

Leo Burnett scooped up two gold awards for excellence in customer engagement and excellence in experiential marketing for the “Carlsberg Beer Taster” campaign.

The activation that was aimed at getting millennials to “rocket ship” their fame through its tagline — “Probably the best job in the world” — has generated over two million impressions, 11 per cent engagement rate and a two per cent increase in top-of-mind awareness.

The team also took home a silver award for excellence in marketing to a male audience for the same activation.

The company also won gold for the excellence in content marketing/native advertising/branded content category for the campaign— “Cubaan Dan Rezeki”— for AIA Public Takaful.

This campaign also won bronze for the Best Marketing Discipline Campaign category at the Promotion Marketing Awards Dragons of Asia 2016.

Earlier this year, Leo Burnett Group Malaysia also had a successful run at the Advertising + Marketing Magazine’s Agency of the Year awards, winning, among others, the title of “Overall Agency of the Year”.