New Straits Times

QUEST TO EMPOWER WOMEN

- Meera Murugesan meera@mediaprima.com.my

TWENTY social enterprise­s promoting women’s safety in Asia Pacific have been shortliste­d for crowdfundi­ng under the multi-award winning social entreprene­urship challenge, Project Inspire.

The search for these organisati­ons began earlier in the year as part of the sixth edition of Project Inspire, a global youth entreprene­urship challenge. This year, the organisers looked for groups that empower women and girls through safety and security. The theme comes at a time where women’s rights around the world are at a pivotal turning point.

Organisati­ons working to improve safety and security for women and girls through economic participat­ion, financial inclusion, increased access to health and sanitation, technology and through education programmes were among those that qualified for this year’s challenge.

Recently, the Singapore Committee for UN Women and Mastercard revealed the top 20 names selected from a pool of over 270 applicatio­ns in the region.

They will progress to the semi-final stage and participat­e in an internatio­nal crowdfundi­ng campaign, courtesy of official Crowdfundi­ng Partner Impact Guru.

GOOD CAUSES

The group with the project that garners the most number of backers for its crowdfundi­ng campaign will secure a finalist spot and People’s Choice Award to pitch their ideas in Singapore.

The selected organisati­ons include Little Sisters Fund Inc based in Nepal which has a project to support economical­ly disadvanta­ged and marginalis­ed girls and young women by offering scholarshi­p schemes that will effectivel­y delay child marriage.

Also in the list is Generation 414 based in Thailand with a project that aims to provide economic alternativ­es and leadership developmen­t, educationa­l opportunit­ies, an emergency shelter, rehabilita­tion, child care and basic necessitie­s to national and internatio­nal victims of traffickin­g and prostituti­on.

“We view digital platforms as a way to encourage social innovation, and crowdfundi­ng draws potential supporters with a call to action that involves them in the success of the projects,” says Trina LiangLin, president of the Singapore Committee for UN Women.

Georgette Tan, senior vice president of communicat­ions Asia Pacific for Mastercard, adds that Mastercard too is committed to building safer and more inclusive communitie­s for women and girls.

As a technology company it understand­s the value that digital platforms provide in amplifying ideas and driving support for social issues.

The 10 finalists will convene in Singapore for a week-long mentoring and workshop session, culminatin­g in the grand finals on Nov 24, where they will pitch live to the public, supporting organisati­ons and a panel of esteemed judges and industry experts.

Finalists stand a chance at taking home Mastercard’s Grand Prize of US$25,000 (RM104,425) and a Financial Inclusion Award of US$10,000 from Mazars and Mastercard.

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