17 FOR 2017

The fash­ion and beauty scene in the coun­try is boom­ing. Aznim Ruhana Md Yusup picks the ones to look out for this year

New Straits Times - - Flair -


Project WoodWorkS The com­pany’s aim to make watches out of wood is two-fold — it wants to utilise un­used or waste wood and it wants to hon­our co-founder Izac’s lost fam­ily busi­ness in the wood fur­ni­ture in­dus­try. The watches are light in weight and min­i­mal­is­tic in de­sign. 2

Baju By Sha­rina Sha­rina Shahrin is a visual artist first, cloth­ing de­signer sec­ond. Baju by Sha­rina is a project that she started with her mum, us­ing the loose batik fab­ric that some women wear as sarung at home, and mak­ing it into tops. So far so easy, but her strength in pick­ing in­ter­est­ing pat­terns and colours makes the brand one to look out for. 3

dida Dida rises above other matte liq­uid lip­stick in wand form with its colours, art­ful pack­ag­ing and mar­ket­ing. It’s round­ing off to be­come a more com­pre­hen­sive cos­met­ics brand with the re­lease of liq­uid eye­liner On Fleek, while a blusher and eye­shadow pal­ette will fol­low in 2017 4

moto Guo In 2016, Moto Guo’s quirky hu­mour and de­signs saw his name­sake la­bel short­listed for the LVMH Prize and on the cat­walks of Mi­lan. He will show in Mi­lan again this year, be­ing one of three hand­picked la­bels spon­sored by Ar­mani. “I hope that it will add mo­men­tum to their ca­reer, as it did to mine,” says Gior­gio Ar­mani. 5

Zaimi Zulka­fli Be­spoke dress­ing for lo­cal celebri­ties means tread­ing the line be­tween mod­esty and fem­i­nine sex­i­ness. Then there’s putting out some­thing so un­usual that it be­comes the talk of the town. But Zaimi Zulka­fli isn’t afraid of tak­ing on the chal­lenge. His grow­ing list of clients in­cludes Nana Ma­hazan, Neelofa and Scha Alyahya. 6

anaaBu In just a short time, Ana Abu’s epony­mous la­bel has es­tab­lished it­self with a sig­na­ture look — over­sized sil­hou­ette, muted colours and pref­er­ence for an­drog­y­nous de­sign. She re­cently ven­tured into footwear, and with the show­room re­lo­ca­tion to Bangsar, it looks set for big­ger and brighter things.

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