17 FOR 2017
The fashion and beauty scene in the country is booming. Aznim Ruhana Md Yusup picks the ones to look out for this year
Project WoodWorkS The company’s aim to make watches out of wood is two-fold — it wants to utilise unused or waste wood and it wants to honour co-founder Izac’s lost family business in the wood furniture industry. The watches are light in weight and minimalistic in design. 2
Baju By Sharina Sharina Shahrin is a visual artist first, clothing designer second. Baju by Sharina is a project that she started with her mum, using the loose batik fabric that some women wear as sarung at home, and making it into tops. So far so easy, but her strength in picking interesting patterns and colours makes the brand one to look out for. 3
dida Dida rises above other matte liquid lipstick in wand form with its colours, artful packaging and marketing. It’s rounding off to become a more comprehensive cosmetics brand with the release of liquid eyeliner On Fleek, while a blusher and eyeshadow palette will follow in 2017 4
moto Guo In 2016, Moto Guo’s quirky humour and designs saw his namesake label shortlisted for the LVMH Prize and on the catwalks of Milan. He will show in Milan again this year, being one of three handpicked labels sponsored by Armani. “I hope that it will add momentum to their career, as it did to mine,” says Giorgio Armani. 5
Zaimi Zulkafli Bespoke dressing for local celebrities means treading the line between modesty and feminine sexiness. Then there’s putting out something so unusual that it becomes the talk of the town. But Zaimi Zulkafli isn’t afraid of taking on the challenge. His growing list of clients includes Nana Mahazan, Neelofa and Scha Alyahya. 6
anaaBu In just a short time, Ana Abu’s eponymous label has established itself with a signature look — oversized silhouette, muted colours and preference for androgynous design. She recently ventured into footwear, and with the showroom relocation to Bangsar, it looks set for bigger and brighter things.