WONDA EXTRA PRESSO FOR COFFEE LOVERS
Latest variant with 50pc Arabica beans promises to satisfy cravings
WONDA Coffee, one of Malaysia’s leading ready-to-drink coffee brands, has introduced Wonda Extra Presso, the newest variant to its range.
The new Wonda Extra Presso, specially formulated with more than 50 per cent Arabica coffee beans and expected to be a good choice for coffee lovers, comes in a premium 240ml to maintain the original quality.
“Whether you love having coffee to wake you up or need a pickme-up during a long work day, Wonda Extra Presso will meet your coffee cravings,” said Etika Sdn Bhd (formerly known as Permanis Sandilands Sdn Bhd) vice president of marketing and business development, Hemalatha Ragavan.
She said when it comes to introducing a new variant to the market, a lot of research and attention is paid to consumers’ responses; what they are looking for in their perfect can of coffee and what would satisfy them.
“There has been a high demand for strong canned coffee in the market and we wanted to make sure we fulfilled their needs and what they loved. That’s why our blends have all been formulated according to their taste buds,” she added.
In conjunction with the launch of Wonda Extra Presso, Wonda Dispensing Billboards were placed at Masjid Jamek and Wangsa Maju LRT stations from 7 to 9 December last year.
Coffee lovers were given the opportunity to be the first in Malaysia to enjoy the taste of Wonda Extra Presso before its official launch.
The new variant is available at most hypermarkets, supermarkets, convenience stores and local retail outlets nationwide.
Consumers can also expect to see a series of promotional activities highlighting Wonda Extra Presso taking place over the next few months.
The promotional activities will include radio, print, digital, television and out-of-home advertising, product sampling and more.