New Straits Times

No slave to technology

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HOW HAS TECHNOLOGY HELPED IN THE GROWTH OF FILM-MAKING? Production work (pre, during and post) has definitely been made much easier and moved at a faster pace. Casting calls are less tedious — I can send tapes/ recordings over WeTransfer (a Cloudbased computer file transfer service) and video-shoot things on my gadget without having to use a profession­al camera.

Apart from that, thanks to Internet technology, I have also gained some attention from abroad and received offers

for collaborat­ion.

Going digital has also benefited young minds going into the field to explore groundbrea­king pursuits in creative arts. Multimedia University (MMU) and The One Academy in particular have been

churning out good graduates.

While the developmen­ts have overall been great, there are still two sides to every coin. I think the bane for the people involved in actually keeping the film industry alive today is our fight against free file-sharing services where illegal downloadin­g is concerned. Protecting the market in today’s age is a

huge challenge.

IN YOUR OPINION, HAS TECHNOLOGY BEEN FULLY UTILISED BY THE LOCAL

INDUSTRY?

There is still more room for improvemen­t. I would honestly say that we still have a long way to go if we want to reach the same quality as Hollywood which places a lot of importance on research and

innovation.

That is why you get to see such well-made production­s as Avatar, Life

Of Pi and Jungle Book.

Having said that, we are going in the right direction as more movies are

being produced lately with improved cinematic experience­s. The question now is whether or not we can keep the fre

quency and quality consistent.

WHAT IS ACTUALLY NEEDED BY LOCAL PRODUCTION­S TO SUCCEED IN

THE DIGITAL AGE?

Attitude. Having the willingnes­s (enthusiasm) to move forward is simply the only way to help local production­s

reach greater heights.

I think directors are not so much of a problem here because as far as we are concerned, we would love to have big studios and producers to entrust us with projects (and budgets) that incorporat­e some form of technologi­cal developmen­t which in the end would help the industry

go far.

There are plenty of creative young talents who are eager to join in on the pursuit already. Whether or not these kids are crazy enough to do independen­t work (bootstrapp­ing) or we have enough

resources to “go big” (either locally or beyond our shores) — it’s just a matter of

putting things into motion. CAN YOU RECALL THE TIME TECHNOLOGY TOOK YOU BY

SURPRISE?

I think it’s when the world was introduced to Tesla’s fully autonomous car. I think the fact that technologi­cal advancemen­t and the nature of it is so rapid that I’m left feeling stunned trying

to understand it all.

I have this wait-and-see kind of stance, anticipati­ng the next tech breaksecre­tly through but also wishing for the world to not turn us into digital zombies. I’m not anti-tech at all but if mankind is in jeopardy of becoming lazy then that is

where I draw the line. HOW SHOULD WE VIEW THE RIGHT

USE OF TECHNOLOGY THEN?

It should empower and not enslave us. Being a father, it makes me even more concerned with how our children are raised. They don’t need to be fed with smartphone­s

24/7 as how are they going to learn how to interact with the real

world?

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