P&G goes on LINE to connect with consumers

KUALA LUMPUR: P&G Malaysia has taken another step in further personalising its digital customer experience with the launch of its official LINE account, “Confidence Squad”.

In a statement, P&G said the LINE account was aimed at boosting its online presence and promoting one-on-one engagement with consumers by sharing beauty, grooming and lifestyle tips as well as rewards and promotions that could be redeemed at Watsons Malaysia.

Understanding that it is impossible for everyone to be perfect, P&G created the “Confidence Squad” which comprises characters with unique personas and are representatives of its key brands.

Phoebe (representing Pantene), Gaven (representing Gillette), Daisy (representing Downy) and Hansen (representing Head & Shoulders) will offer tips, tricks and exclusive rewards to help followers of the “Confidence Squad” account look and feel their best thanks to P&G products.

“As part of P&G Malaysia’s commitment to touching and improving lives in a meaningful way, we want to meet our consumers where they are.

“With ‘Confidence Squad’, we are able to reach out to new and current consumers by providing them with relevant information that connects to their interests and adds value to their lives.

“Through this account, we will also be able to engage and grow our very own online community so P&G can remain relevant in their lives,” said P&G Malaysia, Singapore and Brunei brand operations head Utkarsh Mohan at the launch of P&G’s “Confidence Squad” at Hubba Hubba KL Sentral here.

To celebrate the launch, P&G will also be running a “Lucky Chance” contest from June 26 to June 30.

Followers of “Confidence Squad” will be able to take part in a competition where they can answer a simple question, and one lucky follower will be chosen at random every day to win an iPhone 7 and vouchers to purchase P&G products.