Power of olive juice

WE have heard it all about the natural wonders and the magical healing power of olive oil to our health and wellness.

What about olive juice? Several years ago, scientist Professor Dr Roberto Crea, who is founder and chief executive officer of California-based CreAgri Inc., has unlocked olive’s best-kept secret: The olive juice.

He discovered that a higher concentration of biophenols (a family of powerful antioxidant compounds) can be found in the olive juice which is usually discarded during olive oil production process.

Scientific studies have shown that these compounds are effective in protecting the skin, maintaining healthy joint functions, promoting cardiovascular wellness and strengthening the immune system.

Dr Crea’s discovery has resulted in Olivenol, an award-winning patented formulation of freeze-dried olive juice Olivenol is a health supplement made of olive juice.

powder containing compounds (called hydroxytyrosol or Hidrox) with a more potent dose of antioxidants.

“A comprehensive ORAC (Oxygen Radical Absorbance Capacity) test done by Brunswick Laboratory in the US shows that Olivenol potency is much higher than other antioxidants like mangosteen, acai berries or grape seed extract.

“It is 300 times more potent than olive oil,” says CreAgri International director Fong Yee Mei. Olivenol’s numerous benefits include reducing inflammation in joints, skin cells and tissues, minimising damaging effects of free radicals as well as regulating skin health.

Available in capsule form, Olivenol can be purchased from chain and independent pharmacies nationwide.

For details, log on to www.olivenol.my or www.facebook.com/my.OLIVENOL