Honda Malaysia to launch 6 new models this year
KUALA LUMPUR: Honda Malaysia Sdn Bhd will launch six new models and variants this year instead of the four it had initially planned following its positive performance in the first half of the year, said its managing director and chief executive officer Katsuto Hayashi.
Hayashi said in the first six months of the year, Malaysia’s southern region recorded sales of over 10,500 units, with 70 per cent, or more than 7,300 units, being sold in Johor alone.
He said overall, sales in the southern region increased by 30 per cent compared with the same period last year, and accounted for about 20 per cent of Honda Malaysia’s total sales of 52,527 units.
“Honda Malaysia’s market share grew by 18.5 per cent in the first half of the year, compared with 14.4 per cent in the same period last year.
“The Honda City remains the favourite model in the southern region during this period, with close to 3,000 units sold,” he said at the opening of Wang Loo Motor Sdn Bhd’s Honda 3S Centre here yesterday.
Hayashi said the new models would help keep Honda Malaysia on track towards achieving its sales target of 100,000 units for 2017.
“We started 2017 on a strong note with the launch of the BR-V, which sold close to 12,000 units in six months, followed by the launch of the new Honda City in March.
“We maintained this momentum with the recent launches of new Jazz Petrol, new Jazz Sport Hybrid i-DCD, and the all-new CR-V with Next Generation Advanced Safety Technology, Honda Sensing, in June and last month, respectively.”
He said the models were wellreceived by Malaysians, adding that Honda would continue to deliver its best in order to keep the market interesting. Bernama