New Straits Times

Social media as profession­al resume

TV personalit­y Nina Nadira shares with Amalina Kamal her thoughts

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01

WHERE DO YOU SOURCE FOR INSPIRATIO­N?

I am naturally drawn to motion-captured visuals and anything that has to do with music — so obviously YouTube and social media are my go-to platforms. The type of videos I love to watch include singing auditions and interestin­g renditions of songs. Check out Lianne La Havas (@liannelaha­vas). She is really awesome — I got a chance to watch her perform live as the opening act for Coldplay in Melbourne — and her voice is amazing. Conor Maynard (@conormayna­rd) is also another artiste to check out. What’s great is that he

got his big break thanks to YouTube.

02

IN WHAT WAY HAS SOCIAL MEDIA

EMPOWERED OUR WORK?

For people in the entertainm­ent industry, like myself, social media is viewed like a profession­al resume/portfolio that puts us in a more advantageo­us position to obtain job opportunit­ies. I view the accounts that I create as informatio­n mediums (much like newspapers and magazines) for those

interested to keep up to date with my activities. What makes social media great is that account holders get more control at sharing updates — both content and frequency — and see the public responses

instantly.

03

WHAT DO YOU MAKE OF INFLUENCER­S?

Influencer­s are serious in what they do. If not they wouldn’t be putting so much effort to ensure that their post gets the ideal number of reactions. Their duties take a lot of strategy — everything is planned from staging the visuals down to the captions — especially when they are paid by clients.

04

DO YOU SEE YOURSELF AS AN INFLUENCER?

It depends on the context. The word “influencer” carries huge responsibi­lities and the roles that come with it vary. That said, in my profession­al work, I do see myself as a public figure. Being in the public eye, the most

important trait is to always be mindful of respect — be driven for the right reasons. Sometimes you even have to put in a little bit more effort than usual by engaging with people. I evaluate the things I say and do because I want to leave a lasting impression. Some personalit­ies are in it for fame and that is why you get arrogant/superficia­l

characters.

05

HAVE YOU EXPERIENCE­D ANY SOCIAL MEDIA

NIGHTMARES?

Well, my Instagram was hacked last year... I got blocked from my own account. Not only that, a year’s worth of my uploads were permanentl­y deleted. All the memories gone. What happened was I got a fake Instagram alert through email regarding my profile settings. It was quite foolish of me to blindly follow the instructio­ns without checking. So after I clicked on a few links, I was locked out of my profile within minutes. It was quite disastrous because I relied on social media for a number of work engagement­s so you can imagine the stress. It was a friend, singer Hafiz Hamidun, who helped me to retrieve my profile by linking me to the real Instagram security team which got it running again after a password reset. Take it from me, always be consciousl­y aware of the

decisions you make when you go online.

06

NAME ONE DIGITAL APPLICATIO­N THAT YOU THINK IS

PURE GENIUS.

I am really impressed with Samsung’s Smart View applicatio­n which allows you to turn your phone into a remote control. My husband is really into all this tech stuff. I am always bewildered at his finds. I love it honestly

because it opens my eyes to the digital world.

07

WHAT IS THE PRICE WE PAY WHEN WE ARE TOO

ATTACHED TO TECHNOLOGY?

Firstly, technology is powerful at improving the way we live but we need to also take into account that it can turn us into slaves, digitally hooked on tools that the modern

world can’t seem to live without. I hope that we don’t completely lose our morals as an advanced society. Digital

users tend to get carried away when they are online. Sometimes netizens irrational­ly fight among one another on foolish matters. It is one of the reasons I refrain from

reading comments on social media.

Being in the public eye, the most important trait is to always be mindful of respect.

Nina Nadira

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