The sky’s the limit for Rocketfuel

The entertainment talent house strives to offer marketers the most influential brand ambassadors, writes Tahir Alhamzah

NEW talent company Rocketfuel Entertainment is set to ignite the influencer marketing space with its star-studded line-up of talent, energised by its holistic approach to talent management and talent-driven digital content.

“Today the approach to the influencer marketing is fragmented. We aim to inject a more cohesive and holistic approach that is missing in the marketplace; a laser-focused entertainment talent company which offers marketers the most influential brand ambassadors who have the widest reach on digital platforms and social media,” says Rocketfuel’s Murali Marimuthu.

He adds: “While celebrity endorsements sell like hot cakes and inspire consumers’ confidence, we aim to go deeper by striking meaningful collaboration with brands, aligning values and bridging gaps in communications through targeted messaging that inspires actions.

“We are a talent management company with a digital edge. Essentially, we repre- sent today’s talents in all facets of their career. We cover talent management, training and development, conventional and non-conventional talent services including digital content creation, brand management and more.”

BUILD DIGITAL FOOTPRINT

To deliver on its differentiation, Rocketfuel has three distinct yet complementary divisions — Rocketfuel Talent, Rocketfuel Records and Rocketfuel Network.

The company’s talent management arm, Rocketfuel Talent, is already representing many popular stars in the country including Lisa Surihani, Aaron Aziz, Hisyam Hamid and Zizan Razak. Its talent academy trains hopes to develop the next big celebrities on the local and international stage.

“We have already been working together with these influencers on various brand campaigns and collaborating with them to build their digital footprint through content creation.

“Take Zizan, for example. He is preparing for his role in to get himself in fighting fit form. Sports brand New Balance has not only sponsored him its apparel for his training but also recruited Astro’s Datuk Jake Abdullah (who is also a New Balance ambassador) to train him for his role,” explains Murali.

“So far the traction has been great with Zizan’s fans following and encouraging him throughout his fitness journey. In terms of brand collaboration, this is the type of engagement we are looking at, one which is relevant to the influencer’s lifestyle and the platforms he is pushing it out on.

“Apart from collaborating with brands, we are also working together with our talents to expand their brand presence on multiple platforms. We are also working together with Zizan to build his digital content with several new series in the pipeline for his YouTube channel (Zizanology) and also merchandising for him with the Rocketfuel brand,” he adds.

As for Rocketfuel Records, it is already becoming the leading independent music label in the country, listing a host of singers such as Hazama, Syamel, Hafiz Suip and Stacy.

It has also signed a regional talent, Chaleeda Gilbert, a Thai-British actress and singer who has become a YouTube sensation when her first single in Thai,

recorded 2.2 million viewers since its release last August.

Meanwhile, the company’s third division, Rocketfuel Network, creates digital content in collaboration with content creators. Its whacky and funny puppet, Harry Kok Siew Yok, is making waves with over 1.2 million views on social media.

RAP-CYPHER SERIES

“With the three divisions under one roof, we hope to strategise and execute influencer marketing campaigns for brands featuring the hottest talents in Malaysia and the region, as well as content IPs (intellectual properties) that generate social media buzz.

“Its services for brands include branded content, social media marketing, video production, endorsements, IP creations and talent management,” says Murali.

He adds that Rocketfuel will also be doing its own in-house content creation and merchandise.

“The creative direction will be headed Eddy Lim who has been within the creative industry for many years. Not only will he be collaborating with the talents to create new content products together, but he will also be in charge of developing their merchandising, something he is no stranger to, having founded the local streetwear brand Mutha Puaka.”

Other exciting things in the pipeline include a new rap-cypher series on YouTube with Joe Flizzow.