FLAGSHIPSPORTSSTORE

SPORTS Direct Malaysia has launched its new five-storey flagship superstore in Bukit Bintang, Kuala Lumpur.

It is zoned by key sports categories: The Boot Room for football; SheRunsHeRuns for running; Fitness and Fight Zones for fitness, cross training, gym equipment, weights, boxing, martial arts and yoga; Racket Centre for badminton, squash and tennis; Kids Sports Lifestyle and more.

This store differs slightly from other Malaysian outlets as it stages fitness classes on the rooftop level, where customers will be able to participate.

As part of its commitment towards investing in people and community, the company is also working to provide employment opportunities for the disavantaged.

Sports Direct currently has 28 stores since making its way into the Malaysian market in 2011.