Protection throughout the day
Pond’s new anti-ageing range offers round-the-clock benefits for the woman on-the-go, writes Meera Murugesan
THE modern woman has a nonstop lifestyle. She’s a multi-tasker who’s always on the go and it’s only natural that she expects her anti-ageing skincare to take the same approach. Keeping this in mind, The Pond’s Institute has unveiled the new Pond’s Age Miracle with Retinol-C Complex.
The key feature of this range is that it is able to work within the skin for up to 24 hours to deliver anti-ageing benefits.
It’s an undeniable fact that the combined impact of the increasingly harsh environment we live in today coupled with our erratic, stress-filled lives is weakening and ageing skin at a faster rate than before. Zhou says this is Pond’s first non-stop anti-ageing solution.
ADDRESSING AGEING
There are many “urban causes” of ageing including exposure to UV rays, lack of sleep, smoking, unhealthy diets, air conditioning and stress, says Yolanda Zhou, senior manager of Global Pond’s Product Design.
“Not only is this Pond’s first, non-stop anti-ageing solution but we found in a recent clinical trial that our new Retinol- C Complex technology has twice the wrinkle reduction power of retinoid used by leading anti-ageing players.”
The products in the Age Miracle range are able to penetrate the deepest layer of the epidermis to continuously release anti-ageing active ingredients for 24 hours non-stop.
This has been shown to reduce the signs of ageing like wrinkles and fine lines within the first week of usage.
By strengthening skin from the inside, it is able to build the foundation for the appearance of smooth, firm, skin on the outside.
Kaka Azraff, singer, actress and Pond’s Age Miracle ambassador says ageing happens every day and one must take charge of the issue as early as possible.
As a busy woman with lots on her plate, stress, lack of sleep and sun exposure (due to her outdoor activities) have all influenced the condition of her skin.
Like many women, she loves simple, effective and fast solutions and Pond’s Age Miracle Wrinkle Corrector is one of her favourite products to address her skincare needs.
The formula, she says, is light and non-greasy and absorbs well.
The Age Miracle range includes the Age Miracle Wrinkle Corrector Day Cream SPF 18 PA++, Age Miracle Wrinkle Corrector Night Cream, Age Miracle Intensive Wrinkle Correcting Cream and Age Miracle Eye Cream.
Kaka says her skincare routine is simple and she believes in keeping her skin hydrated at all times.
“Moisturisation is important, both during the day and at night as well as drinking enough water and getting adequate sleep.” Kaka likes to keep her skincare routine simple, fast and effective.