BMW DRIVES TO RECORD SALES
Growth due to strong performance of its X-series SUVs and updated 5-series limousines
GERMAN high-end carmaker BMW said yesterday it booked record sales for the seventh year in a row last year, but continued to trail rival Mercedes-Benz.
The group said in a statement that sales of its core BMW-brand cars rose by 4.2 per cent to almost 2.1 million last year.
Growth was primarily driven by the strong performance of its Xseries SUVs and updated 5-series limousines, the statement said.
While sales in China grew by 15 per cent, European sales edged forward by one per cent and business in the Americas declined by two per cent.
Despite the record performance, BMW was still unable to catch up with Mercedes, which held on to the pole position in the luxury segment with sales of 2.3 million units last year.
Nevertheless, sales chief Ian Robertson insisted that the BMW group as a whole was “the world’s leading premium automotive company”.
Taking into account sales of BMW’s Mini and luxury RollsRoyce units, the group sold some 2.46 million vehicles worldwide last year.
By comparison, MercedesBenz and its Smart brand sold 2.42 million units.
Yesterday, Volkswagen subsidiary Audi — another rival in the high-end segment — reported sales up just 0.6 per cent yearon-year last year, at almost 1.9 million vehicles.
Audi’s sales were near flat in Europe and grew only one per cent in China.
But shipments of cars with the four-rings logo surged 7.8 per cent in the United States, where Audi has in recent years made headlines for its role in VW’s “dieselgate” emissions cheating scandal.
German carmakers have responded to repeated embarrassments over emissions by promising dozens of new electric and hybrid models in the coming years.
The nation's proudest industry must also clean up its act to meet tougher rules on greenhouse gases and pollutants in future.
BMW said it hit a self-imposed target to sell more than 100,000 electric and hybrid vehicles last year across its own-brand and Mini ranges.