New Straits Times
JOURNEY WITH A NEW SCENT
HUGO Parfums unveils the next chapter of its #YourTimeIsNow campaign with a new scent, Hugo Urban Journey, to encourage millennials to explore the city at their doorstep before venturing into the world beyond.
Fronted by Zac Efron, who epitomises the city explorer, the campaign serves as a reminder to today’s youth to enrich their lives through the exhilarating experiences their concrete jungles have to offer. Hugo Urban Journey is available in 75ml and