New Straits Times



“This study took into account two factors that were overlooked in previous studies, namely the difference between liking and wanting, and the role of commitment,” Dai said.

“After all, the liking and wanting responses of our brain’s reward circuitry are said to be governed by separate pathways, and have independen­t and distinct effects on decisionma­king.

“Also, commitment is, in a way, synonym for passion, which is what helps motivate and drive us to reach certain goals.”

The first experiment was a scenario-based stimulatio­n among 101 single male participan­ts on “hard to get” versus “easy to get” and psychologi­cal commitment bases.

They had to read a descriptio­n of a lunch experience with a potential dating partner, who was described as acting either responsive­ly (easy to get) or unresponsi­vely (hard to get).

Those under the no-commitment condition had to imagine that their lunch partner was randomly assigned, while those under the commitment condition imagined the partner as someone they had a crush on.

All participan­ts were asked to evaluate the dating partner on affective (Were your feelings about the person positive or negative?) and

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