Singers Misha Omar and Siti Sarah Raisud­din share with fel­low otais tips to pre­vent them from fad­ing away. DEN­NIS CHUA finds out more

New Straits Times - - ENTERTAINMENT -

BE­ING mentors for the first time to new tal­ent, singers Misha Omar and Siti Sarah Raisud­din are aware that their pop­u­lar­ity may fade when fans switch their at­ten­tion to new stars.

Misha, 36, and Siti Sarah, 33, are show­ing fel­low “otais” how to stay rel­e­vant by scout­ing for pro­teges in the 10th sea­son of TV3’s mu­sic-themed re­al­ity show Men­tor, themed Men­tor Otai.

“Each artiste will have his or her sea­son. None of us will be at the top for­ever,” said Misha, who rock­eted to fame af­ter win­ning Bin­tang RTM 2001.

“Be­ing proac­tive keeps us vis­i­ble to fans and coach­ing fresh tal­ent en­ables us to move to the next level,” said Siti Sarah, a fi­nal­ist of Bin­tang RTM 2001 and One In A Mil­lion (Sea­son 3).

The duo agreed that guid­ing rook­ies in show­biz was a good way to strengthen their brands as it “rein­vented” them as mentors.

Misha said: “Pass­ing on our ex­pe­ri­ences as singers to new­bies keeps our fans in the loop. They will know what we are do­ing and con­tinue to iden­tify with us, while also ap­pre­ci­at­ing flavours of the month.”

Siti Sarah said find­ing pro­teges did not mean find­ing “clones” to suc­ceed them.

“Orig­i­nal­ity is the key to an artiste’s suc­cess. Ev­ery per­son with tal­ent is dif­fer­ent, and the job of us vet­er­ans is to pol­ish them and im­prove their skills.”

Misha said: “While my genre of choice is pop bal­lads, I wel­come pro­teges who ex­cel in other gen­res, such as rock.

“As a men­tor, I am re­spon­si­ble for shar­ing the se­crets of my suc­cess with my pro­teges, and to su­per­vise how they carry them­selves.”

The duo thanked lo­cal tele­vi­sion sta­tions for com­ing up with mu­sic-themed re­al­ity shows over the last 15 years as such shows were an av­enue for singers to dis­cover young mu­si­cians.

“Ge­gar Va­ganza has been great at rein­tro­duc­ing vet­eran singers to young mu­sic fans.

“For us, it is a means to con­nect with newer fans,” said Siti Sarah, who won sec­ond place in Ge­gar Va­ganza (Sea­son 3) two years ago.

Men­tor Otai’s other mentors are rock singer Tam of Spi­der and Zarul Husin of Um­brella.

The four mentors will choose two pro­teges from three hope­fuls at the show’s first con­cert at Sri Pen­tas 2, Plaza Alam Sen­tral, in Shah Alam on Sun­day.

On Jan 27 and 28, and Feb 3 and 4, the mentors saw the au­di­tions of more than 1,500 hope­fuls at Royale Chu­lan Da­mansara in Mu­tiara Da­mansara. Also con­duct­ing the au­di­tions were com­posers Azmeer and Ajai.

The pro­teges per­form for eight weeks be­fore judges Edry Ab­dul Halim and Mark Adam in Men­tor Otai con­certs to be aired live on TV3 at Sri Pen­tas 2 at 9pm on Sun­days.

Marks are de­ter­mined by the judges (50 per cent), a public jury com­pris­ing mu­si­cians and lec­tur­ers (20 per cent) and view­ers’ votes (30 per cent).

The top three win­ners get RM100,000, RM50,000 and RM20,000.


Siti Sarah Raisud­din (left) and Misha Omar say guid­ing rook­ies in show­biz is a good way to strengthen their brands as it ‘rein­vents’ them as mentors.

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