DIGITALISATION OUR BEST ALLY
Digitalisation opens the door to a more sustainable business model, writes KIM JENSEN
ENSURING water security — sustainable access to water for enabling livelihoods, human wellbeing and socio-economic development — has emerged as the key priority on every nation’s agenda over the last decade. Last month’s World Water Day aimed to highlight this increasingly urgent international concern.
Asia’s water supply is under threat from climate change. According to a 2015 Asian Development Bank report, more than three quarters of countries in Asia face serious water shortages, which pose a real threat to continued growth and prosperity for the region, if not managed proactively .
Experts have widely acknowledged that we are pushing our climate past the breaking point, even passing the “carbon threshold” in 2016 — which scientists have said is the “point of no return” for our CO² levels .
Here in Malaysia, we recognise the urgency of addressing climate change. Not only has Malaysia ratified the Paris Agreement, our 11th Malaysia Plan cites the pursuit of “green growth for sustainability and resilience” as one of the key priorities to make the country an advanced economy by 2020 .
Key sustainability initiatives focus on green procurement, ecotourism, recycling and environmental education. For example, the Education Ministry has integrated sustainable consumption and production into the national curriculum.
While citizen action is integral to the fight against climate change, the incremental changes from individual behavioural changes alone won’t be sufficient to tackle this pressing issue. Few driving forces today can help us to accelerate change at the massive rate and scale we need — but digitalisation is chief amongst these.
Industry leaders and players need to recognise how digitalisation can fundamentally transform and alleviate the issue of sustainability, especially in water.
The digital revolution touches all aspects of our human and physical world in many varied and constantly changing ways and it can answer many of our questions, including: How do we live large with a smaller impact? How can we use less but gain more?
One thing is certain: governments, companies and citizens will be relying on data and digitalisation to try to prevent a large-scale water crisis.
A common misconception for businesses is that sustainability does not make business sense. How do we meet the growing demands of consumerism without increasing the use of resources to fuel productivity?
In this digital age, there need not be a trade-off between sustainability and profitable growth. One example is the advent of Industry 4.0 or the “smart factory”, where automation and data exchange help to create productivity gains for the manufacturing sector across the value chain, while saving resources by limiting material wastage and overproduction.
A key resource in industry is water. Millions of litres of water go into making everyday products, for example, 2,500 litres of water goes into making a cotton T-shirt.
Underpinning water movement and treatment throughout the production process, pumps are responsible for a staggering 10 per cent of global electricity consumption.
The pursuit of digitalisation has meant incorporating intelligence into many companies’ products to make them more intuitive and connected, and thus perform more efficiently.
Digitalisation opens the door to a more sustainable business model that not only allows companies to produce more with less, but also avoids waste of resources such as energy and water. This is part of a fundamental shift in how Malaysia is prioritising socio-economic development and sustainability of the nation’s natural resources rather than economic growth at all costs.
The sustainable movement applies to the household as well. People are encouraged to adopt ecofriendly habits, such as a zerowaste lifestyle, going car-lite, and conserving electricity and water. While these lifestyle changes are commendable, the use of digitalisation at home could lead to much greater reduction in one’s carbon footprint.
Smart home technology is on the rise, such as smart lighting that can be controlled with timers, light and motion sensors that can decrease energy usage drastically, and energy management systems. According to a recent report by Strategy Analytics, smart home devices will overtake the use of smartphones by 2021 .
The concept of a “smart home” opens up a wealth of new opportunities for water sustainability. Lifestyle changes can be hard for some to maintain as they feel the small inconveniences that come with going “green”. But the growing range of technological home applications means that Malaysians no longer need to compromise comfort or convenience for sustainability.
In fact, one study by Singapore’s national water agency Public Utilities Board found that a person could save up to five litres of water a day using smart shower devices.
In our fight against climate change, digitalisation is our ultimate ally, but it still takes people to adopt these technologies into their ecosystems in order for us to benefit.
Facing growing water scarcity, both businesses and individuals should not be put off by the cost of advanced intelligent technology, as the benefits in the long run will exceed the upfront investment. On the government front, continually exploring new innovation is also key.
Lastly, it would be strategic for solution providers to keep sustainability in mind when developing new products and services — the need will only be greater in the future.
Together, we can transition to a more sustainable world through the current digital transformation, and make every drop count.
Facing growing water scarcity, both businesses and individuals should not be put off by the cost of advanced intelligent technology, as the benefits in the long run will exceed the upfront investment.