MATRADE TO PROMOTE LOCAL EXPORTERS AT GERMANY FAIR
KUALA LUMPUR: Malaysia External Trade Development Corp (Matrade) has organised an Export Acceleration Mission (EAM) to promote and support local exporters of Fourth Industrial Revolution (Industry 4.0)related machinery products and services at the Hannover Messe 2018 trade fair in Germany.
Its chief executive officer Mohd Shahreen Zainooreen Madros is leading the EAM, comprising 16 companies and 32 delegates, to the world’s largest industrial technology trade fair from today to Friday.
“Malaysia will showcase its capabilities in areas such as engineering solutions, precision engineering and machining for semiconductor automation, rubber gloves, textile and steel-making plants.
“Malaysian companies will also promote solutions related to automation and robotic systems as well as systems and solutions related to data and business intelligence management.
“The Malaysian pavilion will be based in the Industry Supply and Integrated Automation Motion Drive Hall,” said Matrade in a statement.
Shahreen said some of the companies involved in the EAM were already exporting to the European market and were be keen to further enhance their footprint in
We have planned business matching sessions for our companies, which hopefully can lead to collaborations, partnerships and joint ventures. MOHD SHAHREEN ZAINOOREEN MADROS Malaysia External Trade Development Corp chief executive officer
the region.
“Malaysia’s participation at Hannover Messe is part of Matrade’s push to highlight Malaysia’s capabilities in homegrown solutions related to Industry 4.0 smart factories, digital and automation robotics.
“We have planned business matching sessions for our companies, which hopefully can lead to collaborations, partnerships and joint ventures.
“This is critical as establishing market access for industrial technology and solutions is not straightforward.”
Shahreen said for a long time, Malaysia’s technology-related exports were more on parts and components, but the country was equally strong in others areas and it needed to showcase this to move up the value chain and create brand champions.
“The participation is also to provide an avenue for Malaysian companies to obtain greater insight on industry trends, especially those related to Industry 4.0, and for them to retain their competitiveness.”
Matrade said Malaysia’s total trade in machinery, equipment and parts last year was valued at US$27.64billion (RM107.8 billion), with exports growing 3.1 per cent to US$9.34 billion.
“Major exported items last year included machinery and parts specialised for particular industries (mainly semiconductor industry), heating and cooling equipment and parts (mainly air-conditioning machines) and pumps (other than for liquids), compressors, fans, centrifuges and parts.
“All of these collectively accounted for a 55.3 per cent share of machinery, equipment and parts exports,” it said.
Matrade said Malaysia’s top five export destinations for machinery, equipment and parts were Singapore, the United States, Thailand, Indonesia and China. They collectively accounted for a 49.3 per cent share of total exports of machinery, equipment and parts.
“Within the same period, Germany was Malaysia’s 11th largest trading partner and 11th top export destination for machinery, equipment and parts. Total trade with Germany increased 10.9 per cent to US$12.33 billion last year,” it added.