“The collaboration with Samsung is established on the foundation of trust towards MPTN’s track record and capabilities ...”»
NINI YUSOF, Media Prima Television Networks group general manager of client service group
Media Prima Television Networks (MPTN) has launched its first content collaboration with Samsung Malaysia Electronics through a Hari Raya Aidilfitri-centric mini-drama series entitled “Amira Rose”.
The show, which premiered on Sunday, also served as part of Samsung’s plan to deepen its engagement with Malaysian fans and provide a localised brand experience for the innovative Samsung Galaxy S9 and S9+ smartphones.
“The collaboration with Samsung is established on the foundation of trust towards MPTN’s track record and capabilities to reach the mass Malay audience through our largest integrated media platforms,” said MPTN
group general manager of client service group Nini Yusof in a statement.
“We believe the mini-series, ‘Amira Rose’, has all the ingredients to connect Samsung and Malaysians as we celebrate Hari Raya with a unique experience.”
The mini-series deliberately breaks away from the conventional format as it employed elements of Korean dramas in many aspects while preserving the charm of a traditional Malay kampung.
“The collaboration extends our ongoing commitment to inspire people to re-imagine the way they communicate, share and experience the world. We are pleased with the storytelling, casting and finishing of this drama
with a touch of humour portrayed in ‘Amira Rose’,” said Samsung chief marketing officer Elaine Soh.
The collaboration will extend beyond the mini-series as both parties will drive several other contents surrounding Samsung Galaxy S9 and the series.
These contents will be populated across television, digital and social media channels, tapping MPTN’s potential to reach more than 28 million Malaysians daily.
Subsequent episodes of “Amira Rose” will be aired on TV3 every Monday and Tuesday at 9.50pm from June 25 to July 10.
Viewers can also catch the Hari Raya episode on TV9 on Friday at 9pm.