Moisturiser for slightly damp skin
FOR women who cannot wait for their body moisturiser to dry before putting their clothes on, there is now a solution to their problem.
The Body Shop has launched the body yogurt, which works on damp skin. The lightweight formula makes it easy for women to apply the body yogurt after shower and put on their clothes in 15 seconds.
Body Shop Malaysia’s assistant learning and development manager Clyde Lim Chong Ren says the body yogurt formula enables it to be used on slightly damp skin.
“It means women can get out of the shower, gently pat their skin dry, then apply the yogurt while in the wash room, despite having some parts of the skin that are still semi wet. It is unlike conventional body moisturisers which are to be used on fully dry skin.”
Lim says body yogurt uses community trade almond milk to soften and soothe easily irritable skin. The bio-fermented hyaluronic acid acts like a water magnet in the skin to prevent skin from drying out while the vegetable-derived glycerin locks hydration in, providing 48 hours moisture to the skin.
The body yogurt is the new generation of body moisturiser from Body Shop after the introduction of the body butter 25 years ago, which revolutionised body moisturising from a squirt to a scoop.
Lim says the body butter, which contains community trade shea butter, has a more moisturising, rich and pampered feel while the body yogurt focuses more on hydrating, giving a non sticky feeling on skin.
Body butter is 100 per cent vegetarian (except selected range), while body yogurt is 100 per cent vegan, he says.
“The body yogurt targets millenials who are looking for fast and effective products, as lack of time is a concern among them. It is also to fill the gap for the demand of vegan products which is a growing movement,” says Lim.
Body Shop Malaysia senior commercial manager Jo Ang says the body yogurt complements the body butter range of moisturisers.
“The body yogurt has a light texture and lasts for two days. It is perfect for our hot weather and makes your skin look healthy.”
The body yogurt is available strawberry, almond milk, moringa, British rose and banana.