New Straits Times

TUPPERWARE’S MALAYSIAN STORY

To celebrate its 53rd anniversar­y in Malaysia, Tupperware Brands collaborat­ed with cartoonist Datuk Mohd Nor Khalid, known as Lat, for a special edition of its most popular product

- TEH ATHIRA YUSOF AND BEATRICE NITA JAY cnews@nstp.com.my

ESTABLISHE­D globally more than 70 years ago, the pioneer in storage products, Tupperware Brands, has grown into a trusted household brand.

Malaysians, who have grown together with the products since it arrived on our shores 53 years ago, have fond memories of Tupperware products since childhood.

The range of products hold a special place in the hearts of many as Tupperware Brands also provide business opportunit­ies to enrich their lives.

To celebrate its 53rd anniversar­y in Malaysia, Tupperware Brands collaborat­ed with one of our very own cartoonist­s, Datuk Mohd Nor Khalid, or also known as Lat, for a special edition of its most popular product, Tupperware One Touch containers.

Tupperware Brands Malaysia and Singapore managing director Christine Wong says Lat, who is famous for his quirky and witty cartoons depicting Malaysian life for the past four decades, is the perfect choice for the special edition products to celebrate Tupperware Brands anniversar­y in Malaysia.

“When we revealed Tupperware’s first-ever collaborat­ion with Datuk Lat, we received a very good response from our dealers.

“Having Datuk Lat is great because his work represents the essence of Malaysian diversity.

“The collaborat­ion is timely as it is launched this month.

“This is Merdeka month and there is nothing better than celebratin­g our heritage with something that is so close to our hearts. We are all proud Malaysians,” she says.

Lat says that he is delighted and honoured to be approached by Tupperware Brands for the special collaborat­ion.

“The brand has been part of our lives for so many years that we often refer to containers as Tupperware,” he said.

In reminiscin­g his childhood, Lat says his mother often held Tupperware parties with her friends at their home in Sungai Rokam, Ipoh, in the 1960s.

“My siblings and I would often wait at the end of the party to find out what was in the small packages.

“Tupperware was trending at the time for its unique designs. Its containers were transparen­t with vibrant colours. I think that is one of the reasons people love

 ??  ?? Datuk Mohd Nor Khalid, or also known as Lat (left) with Tupperware Brands Malaysia and Singapore managing director Christine Wong introducin­g the special edition product range in Kuala Lumpur.
Datuk Mohd Nor Khalid, or also known as Lat (left) with Tupperware Brands Malaysia and Singapore managing director Christine Wong introducin­g the special edition product range in Kuala Lumpur.

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