Doluvo targets Brunei, S’pore markets by year-end
KUALA LUMPUR: Ice cream manufacturer Doluvo Sdn Bhd aims to spread its wings to Brunei and Singapore by year-end as part of the company’s long-term strategy to expand its “Pops Malaya” brand globally.
Chief executive officer Yasmin Karim said the company penetrated the Hong Kong market early this month through a distributor that has its own retail chain covering not only Hong Kong but also Macau.
“With the support of many agencies such as the Malaysia External Trade Development Corp, Selangor Youth Community and Invest Selangor, we are quite positive in exporting our products to other countries.
“Our target is Asean countries. We will focus on Brunei, Singapore, Myanmar, Cambodia, Laos, Vietnam and the Philippines,” she said.
Pops Malaya is ice pops made from fresh fruits and natural ingredients.
Yasmin said the company was in discussions with a potential distributor in the Philippines to distribute Pops Malaya in Maldives, Qatar and Thailand.
She said through this export exercise, the company hopes to contribute at least 20 per cent to its total revenue.
“By 2020, we hope the export segment will make up about 50 per cent of our total revenue,” she said, adding that the company also planned to increase its product range with the introduction of new flavours and expand the portfolio of healthy snacks.
In terms of production, she said the company was able to cater to bigger demand as the factory in Ara Damansara was still not running at full capacity.
“We produce 3,000 sticks a day but our maximum daily production capacity is 6,000 sticks.
“If demand picks up, we can fulfil orders with the existing capacity that we have at the plant. We only need to increase the number of shifts,” she said.
Doluvo Sdn Bhd chief executive officer Yasmin Karim (right) says the company plans to increase its product range with the introduction of new ice-cream flavours.