Doluvo tar­gets Brunei, S’pore mar­kets by year-end

New Straits Times - - BUSINESS -

KUALA LUMPUR: Ice cream man­u­fac­turer Doluvo Sdn Bhd aims to spread its wings to Brunei and Sin­ga­pore by year-end as part of the com­pany’s long-term strat­egy to ex­pand its “Pops Malaya” brand glob­ally.

Chief ex­ec­u­tive of­fi­cer Yas­min Karim said the com­pany pen­e­trated the Hong Kong mar­ket early this month through a dis­trib­u­tor that has its own re­tail chain cov­er­ing not only Hong Kong but also Ma­cau.

“With the sup­port of many agen­cies such as the Malaysia Ex­ter­nal Trade De­vel­op­ment Corp, Se­lan­gor Youth Com­mu­nity and In­vest Se­lan­gor, we are quite pos­i­tive in ex­port­ing our prod­ucts to other coun­tries.

“Our tar­get is Asean coun­tries. We will fo­cus on Brunei, Sin­ga­pore, Myan­mar, Cam­bo­dia, Laos, Viet­nam and the Philip­pines,” she said.

Pops Malaya is ice pops made from fresh fruits and nat­u­ral in­gre­di­ents.

Yas­min said the com­pany was in dis­cus­sions with a po­ten­tial dis­trib­u­tor in the Philip­pines to dis­trib­ute Pops Malaya in Mal­dives, Qatar and Thai­land.

She said through this ex­port ex­er­cise, the com­pany hopes to con­trib­ute at least 20 per cent to its to­tal rev­enue.

“By 2020, we hope the ex­port seg­ment will make up about 50 per cent of our to­tal rev­enue,” she said, adding that the com­pany also planned to in­crease its product range with the in­tro­duc­tion of new flavours and ex­pand the port­fo­lio of healthy snacks.

In terms of pro­duc­tion, she said the com­pany was able to cater to big­ger de­mand as the fac­tory in Ara Da­mansara was still not run­ning at full ca­pac­ity.

“We pro­duce 3,000 sticks a day but our max­i­mum daily pro­duc­tion ca­pac­ity is 6,000 sticks.

“If de­mand picks up, we can ful­fil or­ders with the ex­ist­ing ca­pac­ity that we have at the plant. We only need to in­crease the num­ber of shifts,” she said.

Doluvo Sdn Bhd chief ex­ec­u­tive of­fi­cer Yas­min Karim (right) says the com­pany plans to in­crease its product range with the in­tro­duc­tion of new ice-cream flavours.

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