Malaysia records another milestone
NANING: The Malaysia pavilion at the 15th China-Asean Expo 2018 (CAEXPO) recorded another milestone with sales unexpectedly jumping 58 per cent to RM639.66 million compared with RM405.50 million recorded last year.
It exceeded the sales target of RM450 million.
On the last day of CAEXPO on Saturday, Malaysia External Trade Development Corp (Matrade) director (China and Northeast Asia) Ong Yew Chee said of the total, RM617.22 million was from potential sales and RM22.44 million actual sales generated during the four-day event.
Ong said 10 memoranda of understanding (MoUs) worth RM137.74 million were signed between Malaysian companies and Chinese importers.
“The positive sales reported by Malaysian companies testifies to the high potential and acceptance of Malaysian products in the market such as bird’s nest, energy food, personal, skin and oral care products, health supplements and sauces and pastes,” he added.
This year, the health and wellness cluster made a strong impact, overtaking food and beverages with RM372.21 million sales compared with RM119.22 million in last year’s CAEXPO. This was followed by the food and beverage cluster at RM218.91 million, lifestyle RM43.60 million and services RM4.94 million.
First-time exhibitor City Coin Laundry Sdn Bhd received 12 enquiries from keen franchisee partners.
“We are open for joint ventures or any sort of collaborations,” said executive director Sandra Chua.
Meanwhile, fragrance company Innovation Lifestyle Corp (M) Sdn Bhd managed to sell close to 50,000 yuan (RM30,126) worth of perfume in four days.
Sabah curry manufacturer Dong Sin Food Sdn Bhd’s products were all sold out in three days.
BrainChecker Global Group Sdn Bhd founder Chen Hai Beng said the company managed to ink an agreement with four new city distributors this year.
“We have participated in the CAEXPO since 2016 but only last year did we secure a city distributor for Nanning. This year it got better. We strongly believe with more follow-up sales, we are going to do much better,” he added.
CAEXPO 2018 saw the participation of 174 companies and 11 government agencies.
Matrade organised more than 1,500 business matching sessions at the CAEXPO between Malaysia companies and Chinese counterparts.
The Malaysia Pavilion received four recognition awards from the organiser for Outstanding Organiser, Best Industry Organiser, Best City of Charm Pavilion and Best Promotion on Investment Cooperation.
The expo, organised annually in Nanning since 2004, is a platform to promote cooperation between China and Asean in the fields of trade, investment and tourism.
For Malaysia, total bilateral trade with China grew 7.1 per cent to RM149.18 billion in the first half of this year compared to the same period last year.
Ong Yew Chee