Malaysia records an­other mile­stone

New Straits Times - - BUSINESS -

NANING: The Malaysia pav­il­ion at the 15th China-Asean Expo 2018 (CAEXPO) recorded an­other mile­stone with sales un­ex­pect­edly jump­ing 58 per cent to RM639.66 mil­lion com­pared with RM405.50 mil­lion recorded last year.

It ex­ceeded the sales tar­get of RM450 mil­lion.

On the last day of CAEXPO on Satur­day, Malaysia Ex­ter­nal Trade De­vel­op­ment Corp (Ma­trade) di­rec­tor (China and North­east Asia) Ong Yew Chee said of the to­tal, RM617.22 mil­lion was from po­ten­tial sales and RM22.44 mil­lion ac­tual sales gen­er­ated dur­ing the four-day event.

Ong said 10 mem­o­randa of un­der­stand­ing (MoUs) worth RM137.74 mil­lion were signed be­tween Malaysian com­pa­nies and Chi­nese im­porters.

“The pos­i­tive sales re­ported by Malaysian com­pa­nies tes­ti­fies to the high po­ten­tial and ac­cep­tance of Malaysian prod­ucts in the mar­ket such as bird’s nest, en­ergy food, per­sonal, skin and oral care prod­ucts, health supplements and sauces and pastes,” he added.

This year, the health and well­ness clus­ter made a strong im­pact, over­tak­ing food and bev­er­ages with RM372.21 mil­lion sales com­pared with RM119.22 mil­lion in last year’s CAEXPO. This was fol­lowed by the food and bev­er­age clus­ter at RM218.91 mil­lion, life­style RM43.60 mil­lion and ser­vices RM4.94 mil­lion.

First-time ex­hibitor City Coin Laun­dry Sdn Bhd re­ceived 12 en­quiries from keen fran­chisee part­ners.

“We are open for joint ven­tures or any sort of col­lab­o­ra­tions,” said ex­ec­u­tive di­rec­tor San­dra Chua.

Mean­while, fra­grance com­pany In­no­va­tion Life­style Corp (M) Sdn Bhd man­aged to sell close to 50,000 yuan (RM30,126) worth of per­fume in four days.

Sabah curry man­u­fac­turer Dong Sin Food Sdn Bhd’s prod­ucts were all sold out in three days.

BrainChecker Global Group Sdn Bhd founder Chen Hai Beng said the com­pany man­aged to ink an agree­ment with four new city dis­trib­u­tors this year.

“We have par­tic­i­pated in the CAEXPO since 2016 but only last year did we se­cure a city dis­trib­u­tor for Nan­ning. This year it got bet­ter. We strongly be­lieve with more fol­low-up sales, we are go­ing to do much bet­ter,” he added.

CAEXPO 2018 saw the par­tic­i­pa­tion of 174 com­pa­nies and 11 govern­ment agen­cies.

Ma­trade or­gan­ised more than 1,500 busi­ness match­ing ses­sions at the CAEXPO be­tween Malaysia com­pa­nies and Chi­nese counterparts.

The Malaysia Pav­il­ion re­ceived four recog­ni­tion awards from the or­gan­iser for Out­stand­ing Or­gan­iser, Best In­dus­try Or­gan­iser, Best City of Charm Pav­il­ion and Best Pro­mo­tion on In­vest­ment Co­op­er­a­tion.

The expo, or­gan­ised an­nu­ally in Nan­ning since 2004, is a plat­form to pro­mote co­op­er­a­tion be­tween China and Asean in the fields of trade, in­vest­ment and tourism.

For Malaysia, to­tal bi­lat­eral trade with China grew 7.1 per cent to RM149.18 bil­lion in the first half of this year com­pared to the same pe­riod last year.

Ong Yew Chee

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