KLIMS’18 FLOOR SPACE NEARLY SOLD OUT

New Straits Times - - CBT - GOH THEAN HOWE cbt@nst. com. my

WITH 98.5 per cent of event space sold and an ex­ten­sive list of new ve­hi­cles, in­clud­ing seven con­cept cars, to be dis­played, the Kuala Lumpur In­ter­na­tional Mo­tor Show 2018 (KLIMS’18) is set to be a mo­tor­ing ex­trav­a­ganza.

Malaysian Au­to­mo­tive As­so­ci­a­tion (MAA), the or­gan­iser of the event, said the event space was nearly sold out.

“We have sold al­most ev­ery­thing, only 1.5 per cent of space is left out of 15,800 square me­tres al­lo­cated. There are many queries to take part in KLIMS’18,” said MAA pres­i­dent Datuk Aishah Ah­mad.

Aishah said the event was ex­pected to gen­er­ate RM7 mil­lion of me­dia ex­po­sure.

“The KLIMS’18 ad­ver­tis­ing and pro­mo­tion cam­paign is launched to a min­i­mum RM7 mil­lion worth of me­dia ex­po­sure, with the sup­port of KLIMS’18 me­dia part­ners.”

Me­dia chan­nels, such as tele­vi­sion, ra­dio, print me­dia, dig­i­tal and out­door, were cho­sen to pro­mote KLIMS’18.

The New Straits Times Press (Malaysia) Bhd (NSTP) Group, through its two news­pa­pers, Berita Har­ian and the New Straits Times (NST), is one of the me­dia or­gan­i­sa­tions se­lected to work with MAA to pro­mote KLIMS’18.

KLIMS’18 is one of the events in the Malaysia’s tourism cal­en­dar of events and fes­ti­vals this year for the mo­tor­ing ex­trav­a­ganza.

Aishah said: “Af­ter a five-year hia­tus since the pre­vi­ous KLIMS, au­to­mo­tive in­dus­try play­ers are ready to bring Malaysia’s iconic mo­tor show back with ex­cit­ing ex­hibits and at­trac­tions to cap­ture the at­ten­tion of mo­tor­ing en­thu­si­asts and the pub­lic.

“KLIMS’18 is the coun­try’s launch pad for new pas­sen­ger car mod­els, bikes and com­mer­cial ve­hi­cles. We re­ceived con­fir­ma­tion that there will be seven con­cept cars at the show. Au­to­mo­tive prod­ucts will also be in­tro­duced to vis­i­tors at KLIMS’18.”

She added that there would be at­trac­tions, in­clud­ing works by uni­ver­si­ties stu­dents, dis­plays of ex­otic ve­hi­cles, the long­est limou­sine in Malaysia and cus­tomised art on bikes and ve­hi­cles.

KLIMS’18 en­trance fee is RM20 for adults on week­days and RM25 on week­ends.

The ticket price for stu­dents and chil­dren be­low 12 is RM5. Tick­ets are avail­able for on­line pur­chases at AirAsia Red Tix.

There is a fam­ily pack­age of RM40 on week­days and RM50 on the week­ends for a fam­ily with up to five chil­dren aged 12 and be­low.

Each on­line pur­chase of a KLIMS’18 en­trance ticket is en­ti­tled to one en­try of the fort­nightly draws to win AirAsia re­turn flights to Bangkok, Hong Kong, Bali, Taipei, Jakarta and Shang­hai.

Ev­ery on­line pur­chase of the en­trance ticket is en­ti­tled to the grand draw of AirAsia re­turn flight to Tokyo.

The or­gan­iser un­veiled a Toy­ota C-HR, Honda City and Pero­dua Myvi, which will be the grand prizes for the KLIMS’18 vis­i­tors’ lucky draw.

Ev­ery paid en­trance ticket will be

in the run­ning to win one of the three cars.

KLIMS’18 will be held from Nov 23 to Dec 2 at the Malaysia In­ter­na­tional Trade and Ex­hi­bi­tion Cen­tre (Mitec) with the theme “Be­yond Mo­bil­ity”. Open­ing hours are 11am to 10pm on week­days and 10am to 10pm on week­ends.

Trans­port Min­is­ter An­thony Loke will of­fi­ci­ate the open­ing of KLIMS’18 on Nov 22 at 10am at Mitec.

PICS BY AIZUDDIN SAAD

Three cars, namely a Toy­ota C-HR, a Honda City and a Pero­dua Myvi are up for grabs in the KLIMS ‘ 18 vis­i­tors lucky draw.

Deputy Min­is­ter of Tourism, Arts and Cul­ture Muham­mad Bakhtiar Wan Chik (sec­ond from right) with MAA pres­i­dent Datuk Aishah Ah­mad(cen­tre), Honda Malaysia chief op­er­a­tion of­fi­cer Roslan Ab­dul­lah (left), Pero­dua Sales man­ag­ing di­rec­tor Datuk Dr Za­hari Husin (right) and UMW Toy­ota Mo­tor mar­ket­ing di­rec­tor Justin Kwan at the press con­fer­ence.

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