Malaysia to host Sustainable Brands 2018 Conference for 4th time
KUALA LUMPUR: Malaysia is hosting the Sustainable Brands 2018 Conference for the fourth time, during which some 400 advocates of sustainability will get leading insights on how businesses can leverage environmental and social innovation to drive business and brand value.
The conference, part of the Sustainable Brands circuit comprising eleven international destinations, serves as a platform for the world’s largest brands to discuss and exchange ideas, and discover the latest sustainability trends, opportunities and challenges from each other and global thought leaders and practitioners.
The two-day global conference will be held in Kuala Lumpur from tomorrow to Wednesway at Connexion@Nexus, Bangsar South, Kuala Lumpur.
Themed “Redesigning the Good Life”, the conference will highlight how businesses can position their respective brands by responding to shifting societal needs and by learning how to redesign products and services offerings and rethinking models for a changing economy.
In essence, Sustainable Brands 2018 conference will see experts addressing relevant issues including the reduction of plastic waste and highlighting the best way forward toward developing a sustainable economy in line with “What profits the planets, also profits brands”.
This goal is in line with the Energy, Technology, Science, Climate Change and the Environment Ministry’s initiative to harness energy produced from waste through waste-to-energy technology.
The conference complements the ministry’s objective of supporting the country’s economic development through science and technology, and creating more job opportunities for Malaysians in the fast-growing green industry.
It is also in tandem with Malaysia’s effort in achieving the target of becoming a zero singleuse plastic nation by 2030.
Gerald Miranda, Zenith Media chief executive officer and convener of the conference, said the Sustainable Brands community continues to be at the forefront of brand innovation as regenerative models make way into main stream business.
“Brands large and small are demonstrating business success now with peer-to-peer consumption models, design that narrows from healthy natural systems, and new products and service offerings that resolve social problems and resource tensions along the value chain.”