HLYM launches digital initiatives

HONG Leong Yamaha Motor Sdn Bhd (HLYM) has launched two digital initiatives to enhance and innovate its customer engagement.

The new initiatives consist of an updated website with new features and a brand new mobile application. Both are designed with user friendly interfaces and serve as an interactive and informative platform for existing and potential Yamaha customers.

“With the emergence of hightech communication and the increase in physical touch points, we will bring these together through our digital initiatives moving forward. At the same time, we will continue to improve our service level with greater efficiency for a seamless customer experience”, said HLYM managing director Datuk Jim Khor.

The second stage of the mobile application is being developed and would include more features such as online purchasing, a loyalty programme, real-time vehicle tracking (for anti-theft security) and emergency response for breakdowns, in addition to the current features.

More interestingly, developments such as e-booking for servicing and a service record of owner’s bike online will be made possible through the mobile application. More features will be added with subsequent updates of the application.

The website is now more interactive than ever and now includes both the small capacity and big capacity models in one website.

Interactive features such as 360∞ views and a scroll-down page make browsing the Yamaha website much easier. As per the mobile application, more features are being planned and will be added to the website later.

The Yamaha Motor Malaysia mobile application is available on App Store and Google PlayStore and is available for both android and Apple phones. The new website is at www.yamaha-motor.com.my