Lazada remains top e-commerce site in Q3

KUALA LUMPUR: Lazada is Malaysia’s top e-commerce merchant in the third quarter of the year, with an average of 23 million monthly web visits.

This was followed by Shopee at 15 million average monthly web visits and 11street seven million, according to a survey by iPrice Group.

The rankings were based on data points such as web visits, mobile application rankings, social media followers and number of employees.

The most visited Malaysianbased e-commerce merchants, are Lelong, GoShop, Hermo, FashionValet and CJWOWSHOP.

“Comparing monthly web visits between Malaysia’s top five ecommerce merchants in the second quarter and third quarter, Shopee and 11street were the key gainers, with 28 and 21 per cent increase respectively,” said iPrice in a statement yesterday.

In the past quarter, the key web traffic drivers were the MyCyberSale (September 3 to 7) and 9.9 sales (September 9), it added.

This year, the fourth annual MyCyberSale was led by the National ICT Association of Malaysia, which was estimated to garner RM370 million in gross merchandise value.

Key players driving the local online sale period were the country’s top e-commerce merchants along with small and medium enterprises, said iPrice.

Last month, Lazada and Shopee were highly active for the 9.9 sales.

“Both e-commerce merchants launched the sale period in an extravagant manner, promoted additional consumer protection features, improved delivery times and introduced attractive promotions. The two e-commerce leaders also launched the sales campaign across Southeast Asia and experienced a boost in web visits on September 9 and the days leading to it,” it said.