New Straits Times

I-Berhad offers free retail space for 3 months

- Sharen Kaur

I-BERHAD is offering retail free space to business owners from various industries for three months at Central Walk @ i-City in Shah Alam, Selangor.

Executive chairman Tan Sri Lim Kim Hong said this is part of the company’s corporate social responsibi­lity (CSR) programme, which will run from November 21 this year until February 20 next year.

Central Walk is a multi-block leisure, shopping and hospitalit­y spine of i-City encompassi­ng a theme park, the 1.5 million sq ft Central i-City Mall, the i-City convention centre, Best Western Hotel, the five-star Double Tree by Hilton and High Street retail spaces.

Lim said I-Berhad is talking to telecommun­ication providers, major operators of food and beverage outlets, and players in the automotive sector, among others, to take up the free space at Central Walk @ i-City.

“Central Walk @ i-City is the most appropriat­e setting for this programme due to its open-air concept. Business operators are bound to increase their sales. We are giving away 50,000 free water-park tickets to students under the CSR programme, while Central i-City Mall, which will open in early January, will offer almost 2,000 jobs.

“In terms of residents, there are 15,000 people living in i-City now. All these, coupled with the number of visitors to i-City every week, this CSR will provide opportunit­ies to the business operators to boost their income,” Lim told NST Property.

The RM3 million CSR programme will feature major events, community and social activities, charity drives and festive celebratio­ns. There will also be street activities, such as food fairs, night bazaars and street performanc­es.

Lim said as an internatio­nal park frequented by peoples from many nations, this programme will provide foreign investors and tourists a glimpse of Malaysian life while bridging the cultural divide between the internatio­nal and local communitie­s.

The RM9 billion i-City is an internatio­nally recognised tourism destinatio­n, and has been named by CNN Travel as one of the world’s top 25 most colourful and brightest places.

Key attraction­s in i-City include the Red Carpet interactiv­e wax museum, the snowfall experience at SnoWalk and the lightscape at the City of Digital Lights.

 ?? FILE PIC ?? Central Walk @ i-City encompasse­s a theme park, the 1.5 million sq ft Central i-City Mall, the i-City convention centre, hotels and retail spaces.
FILE PIC Central Walk @ i-City encompasse­s a theme park, the 1.5 million sq ft Central i-City Mall, the i-City convention centre, hotels and retail spaces.

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