Richemont partners with Alibaba for China push

ZURICH: Swiss luxury goods group Richemont announced yesterday a partnership with Chinese e-commerce giant Alibaba to develop platforms in China for high-end products.

Under the deal, Richemont’s online unit Yoox-net-a-porter and Alibaba will set up a joint venture with two mobile phone applications — Net-a-Porter and Mr Porter — to serve the Chinese market, a statement said.

Net-a-porter and Mr Porter will also be made available on Alibaba’s specialist luxury site, Tmall Luxury Pavilion, which was launched last year.

The two companies also agreed to explore other opportunities to develop the luxury goods market in China.

“Our digital offer in China is just getting started,” said Richemont chief Johann Rupert.

Richemont has recently focused on online sales, a booming sector in the luxury goods industry where China is seen as one of the most important markets.

Its Net-a-Porter platform carries its own brands plus rivals’, aiming to become a one-stop shop for the fashion conscious.