INSKEN URGES FIRMS TO GO FOR LIST­ING

By go­ing pub­lic, com­pa­nies at­tract more in­vestors

New Straits Times - - BUSINESS / NEWS - ZARINA ZAKARIAH zari­[email protected]­di­aprima.com.my

MORE com­pa­nies should list on Bursa Malaysia as they grow big­ger to al­low peo­ple to share their wealth. Na­tional En­trepreneur­ship In­sti­tute (Insken) chief ex­ec­u­tive of­fi­cer Muhd Fir­daus Azharud­din said one of the pro­grammes it car­ries out is help com­pa­nies change their busi­ness model and get listed on Bursa Malaysia.

“Only when you go for list­ing, you al­low the rest of the coun­try share the wealth of the com­pany... when other in­sti­tu­tions and pri­vate in­vestors come in and in­vest in the com­pany,” he told NST Busi­ness in an in­ter­view re­cently.

Fir­daus cited Serba Di­namik as one of the com­pa­nies that took up list­ing and man­aged to stay prof­itable de­spite a down­turn in oil price since June 2014.

Insken car­ried out 1,109 pro­grammes, in­volv­ing 28,330 par­tic­i­pants, from 2015 to last year, sig­nal­ing an up­trend in en­tre­pre­neur­ial aware­ness.

Last year, from 11,571 par­tic­i­pants and 841 pro­grammes, Insken said there was a 10 per cent in­crease in rev­enue recorded by 325 out of the 500 com­pa­nies.

Other pro­grammes car­ried out by Insken are busi­ness coach­ing, busi­ness en­hance­ment plan, pub­lic out­reach, start-up, scaleup and high-per­form­ing pro­grammes as well as ecosys­tem en­hance­ment.

The gov­ern­ment’s strate­gic unit said it plans to ad­vance Bu­mi­put­era par­tic­i­pa­tion in the na­tion’s econ­omy. It also caters to non-Bu­mi­put­era firms but the take-up rate is low.

Insken will be host­ing the 2nd Global Mar­ket­ing Sum­mit 2018, which will be held at the Grand Hy­att in Kuala Lumpur to­day.

Fir­daus said en­trepreneur­ship is go­ing through a mini up­heaval of sorts with many e-busi­nesses try­ing to gain a foothold, and tra­di­tional ones strug­gling to hold on.

The sum­mit will see renowned speak­ers such as Rob Craven (sales ad­viser for Mi­crosoft and Air­bus), Vinita Bali (for­mer mar­ket­ing di­rec­tor for Coca-Cola & Cad­bury), Ashraf Sin­clair (ac­tor & owner of TGI Fri­days In­done­sia) and Noor Neelofa Mohd Noor (founder of Naelo­far Hi­jab, 2017 Forbes 30 un­der 30 Asia).

The speak­ers will share their ex­pe­ri­ences in ap­proach­ing sales dif­fer­ently and ef­fec­tively.

Na­tional En­trepreneur­ship In­sti­tute chief ex­ec­u­tive of­fi­cer Muhd Fir­daus Azharud­din says the in­sti­tute helps com­pa­nies change their busi­ness model and get listed on Bursa Malaysia.

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