MotoGP fun at the Shell Hillstand
VISITORS to last weekend’s Malaysia Motorcycle Grand Prix (MotoGP), the biggest motorcycling race in the country, were treated to a “sensory feast” at a so-called Shell Hillstand, where they were welcomed with a display of Ducati bikes at the entrance, various “fun” activities, and a to-die-for view of the race at Turns 13 and 14 of the Sepang International Circuit.
This is the second year running that Shell Malaysia has set up its Shell Hillstand to add spice to the MotoGP.
Last weekend’s Shell MotoGP was attended by some 103,000 people, making it the biggest ever MotoGP in Malaysia. Shell Malaysia has been the title sponsors for the MotoGP since 2009. The turnout was despite the race being brought forward by two hours due to forecast of heavy rain.
“Shell is committed to motorsports development in Malaysia, as evidenced by our title sponsorship for the Shell Malaysia Motorcycle Grand Prix. This year, our Shell Hillstand was designed to offer motorsports enthusiasts a unique experience with activities that incited their five senses. Our success here encourages us to continuously innovate our offerings with the hope of elevating the race experience,” said Datuk Iain Lo, Country Chairman of Shell Malaysia.
Shell’s Hillstand not only had Turns 13 and 14 but a live broadcast of the two-hour race on two large LED screens as well as activities that were meant to incite their five senses: sight, smell, hearing, taste, and touch; hence, the “sensory feast”.
Among other things, visitors had easy access to a rich variety selection of food and beverages, available from the food trucks, Shell’s very own deli2go, Costa Coffee, and TeaLive.
For the first time in the history of Malaysia MotoGP, Shell Malaysia also unveiled its mobile fuel dispenser which allowed visitors to fuel up with Shell V-Power Racing right outside the race tracks. Shell Advance Ride Thru service was also available at the carpark; complimentary with every purchase of Shell Advance lubricant during the race weekend.
At the Welcome Centre of the Shell Hillstand, bike simulators, educational panels, and a 360˚ video projection on a giant motorbike helmet made from 100 per cent recycled paper were showcased to add value to the event.
Other fun activities included the MotoGPT PS4T Challenge that offered fans a virtual race track experience and the ‘Super Sepak’ activity, a soccer challenge, Shell Reflex Challenge activity tested participants’ reflexes and their foot-eye co-ordination respectively and Ducati PanigaleT Dyno that provided an opportunity for eligible riders to experience the powerful machine at a standstill.
Shell has been the Malaysian MotoGP’s title sponsor since 2009, and has shared a rewarding partnership with Ducati since 1999. Shell supported Ducati Corse in the World Superbike Championship and the MotoGPT World Championship.