New Straits Times

Rebel with a cause

A writer’s battle with acne led her to create skincare made from scratch that addresses specific concerns of customers, writes Kasmiah Mustapha

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FOr some consumers, looking for beauty products that are perfect for them is almost impossible. Although a product may be suitable for their skin or hair type, they may not get the results they are hoping for. Another problem is that some of these products have been on the shelf for a long time. This usually means they have preservati­ves to prolong their shelf life, or, if you buy them close to their expiry dates, active ingredient­s and their effectiven­ess may have been compromise­d. These issues prompted Marcia Anne gandhi to offer customised beauty products under her brand, The raw rebel. she wanted to offer specific-needs beauty products. Based on her experience, it can be difficult to get those that are perfect or almost perfect for her.

“I also want my customers to use products that are made fresh to ensure best results. At times, I had bought products near their expiry dates but had not realised it. The preservati­ves help keep them longer on the shelf .”

All The raw rebel’s products are made-toorder and include shampoo, conditione­r, moisturise­r, body lotion, body butter, hair oil, perfume, dry shampoo for coloured hair, deodorant, and cleansing grain as well as hair mask. To date, Marcia has made more than 40 products, with prices ranging from rM11 to rM70.50.

The ingredient­s used are natural and organic including sugar, turmeric, cocoa butter, shea butter, almond oil, avocado oil, castor oil, moringa powder, green and pink clay, cinnamon, rose and lavender buds.

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