WKL Eco Earth set to en­ter 3 new mar­kets

New Straits Times - - BUSINESS - Suf­fian A Bakar

PE­TAL­ING JAYA: WKL Eco Earth Sdn Bhd is ex­pected to launch maiden for­ays into Viet­nam, Thai­land and In­dia this year, fol­low­ing its suc­cess in China.

WKL Eco Earth is the world’s first air-con­di­tion­ing man­u­fac­turer to use an eco-friendly air­con­di­tion­ing sys­tem with pro­pri­etary heat emis­sion con­trol tech­nol­ogy.

Chief ex­ec­u­tive of­fi­cer Dr Low Wai Koon said talks with rep­re­sen­ta­tives from the three coun­tries were ex­pected to be fi­nalised be­fore Chi­nese New Year, which would al­low its prod­ucts to be mar­keted there in the first half of the year.

“There are two as­pects in the ne­go­ti­a­tions. Some want to be a ma­jor dis­trib­u­tor and some want to buy our in­tel­lec­tual prop­erty from us,” he said after the launch of the com­pany’s new re­search cen­tre and pro­duc­tion plant, here, on Satur­day.

It also launched three new air­con­di­tion­ing models, namely Auto King, In­door Queen and Jess Mul­ti­pur­pose.

Low said it was seek­ing at least RM26 mil­lion in rev­enue this year from the sales of at least 44,000 air-con­di­tion­ing units.

“We ex­pect to sell 30,000 units in China and an­other 14,000 lo­cally. But it’s a con­ser­va­tive es­ti­mate as it does not take into ac­count sales in the three new mar­kets,” he said.

WKL Eco Earth’s eco-friendly air-con­di­tion­ing sys­tem reg­u­lates the tem­per­a­ture and vol­ume of heat trans­ferred to the en­vi­ron­ment.

Its “e-Cond” sys­tem em­ploys in­no­va­tive hy­dro-refrigeration tech­nol­ogy that in­te­grates the evap­o­ra­tive cool­ing process with the refrigeration cy­cle to achieve op­ti­mal cool­ing per­for­mance at about ±23 °C.

PIC BY AZIAH AZMEE

WKL Eco Earth Sdn Bhd chief ex­ec­u­tive of­fi­cer Dr Low Wai Koon at the launch of the com­pany’s new re­search cen­tre and pro­duc­tion fa­cil­ity in Pe­tal­ing Jaya on Satur­day.

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