Im­pact of ar­ti­fi­cial in­tel­li­gence on so­ci­ety

New Straits Times - - BOTS -

Vizio, the TV maker, said its newer TVs would work with Air­Play, an Ap­ple soft­ware fea­ture for stream­ing video and au­dio con­tent from an iPhone or Mac to a tele­vi­sion screen. Peo­ple will be able to speak to Siri on their iPhones to play con­tent they had pur­chased from iTunes on the Vizio TVs. Sam­sung, Sony and LG an­nounced sim­i­lar part­ner­ships with Ap­ple.

In the past, Air­Play and iTunes videos were mostly tied to Ap­ple-made hard­ware like the Ap­ple TV set-top box. Their ex­pan­sion to third par­ties un­der­lines Ap­ple’s am­bi­tion to ex­pand the rev­enue it gen­er­ates from its in­ter­net con­tent and ser­vices. That’s es­pe­cially im­por­tant now that sales of Ap­ple’s cash cow, the iPhone, are slow­ing.

This month, the com­pany re­duced its rev­enue ex­pec­ta­tions for the first time in 16 years. The move is also no­table be­cause it il­lus­trates an un­usual will­ing­ness by Ap­ple to open its tech­nol­ogy to other com­pa­nies, in­clud­ing com­peti­tors like Sam­sung. In a state­ment pro­vided by Sam­sung, Eddy Cue, Ap­ple’s head of In­ter­net soft­ware and ser­vices, said that with the ex­pan­sion of iTunes and Air­Play, “iPhone, iPad and Mac users have yet an­other way to en­joy all their favourite con­tent on the big­gest screen in their home.”

In 2015, Ama­zon birthed the Echo, the ar­ti­fi­cially in­tel­li­gent speaker fea­tur­ing the vir­tual as­sis­tant known as Alexa. A year later, Google re­sponded with Home, its smart speaker pow­ered by Google’s own dig­i­tal com­pan­ion, called As­sis­tant. Since then, in a bid to be­come your go-to dig­i­tal com­pan­ion, the two tech gi­ants have teamed up with mak­ers of de­vices like ther­mostats, door­bells, light bulbs and car ac­ces­sories to add their vir­tual as­sis­tants to them.

Front and cen­tre at CES was the bat­tle be­tween vir­tual as­sis­tants — namely Ama­zon’s Alexa and Google’s As­sis­tant. Google erected an enor­mous out­door booth to show off the mul­ti­tude of de­vices that now work with As­sis­tant, in­clud­ing smart watches, speak­ers and dis­plays. The com­pany said a bil­lion de­vices now work with its as­sis­tant, up from 400 mil­lion last year. Google wants to make the As­sis­tant the fo­cal point of a con­sumer’s life: in the home, in the car and on mo­bile de­vices.

“When I walk down the aisle at Home De­pot, will all the de­vices I might buy work with the As­sis­tant?” Nick Fox, a Google ex­ec­u­tive who over­sees As­sis­tant, said of items like smoke de­tec­tors and ther­mostats. “The an­swer is yes”.

Ama­zon also had a large pres­ence at the show. It filled a large con­fer­ence room at the Vene­tian ho­tel with dozens of prod­ucts that work with Alexa, in­clud­ing an Audi car, a mo­tor­cy­cle hel­met and a stereo sys­tem.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.