NEW IN­FO­TAIN­MENT PLAT­FORM

New Straits Times - - BOTS -

A BRAND new in­fo­tain­ment me­dia made an of­fi­cial en­trance into Malaysia’s me­dia in­dus­try with a prom­ise to of­fer the lat­est multi-genre con­tent. Ac­ces­si­ble through four plat­forms ― a dig­i­tal plat­form, a ra­dio chan­nel, on-ground in­ter­ac­tion and an ex­tended re­al­ity plat­form - the com­pany tar­gets the 15- to 29 year-olds.

Rakita XR, em­ploy­ing a com­bi­na­tion of aug­mented re­al­ity and vir­tual re­al­ity, of­fers im­mer­sive ex­pe­ri­ences and con­tent in­clud­ing news, life­style and en­ter­tain­ment.

PHOTO BY EIZAIRI SHAMSUDIN

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