NEW INFOTAINMENT PLATFORM
A BRAND new infotainment media made an official entrance into Malaysia’s media industry with a promise to offer the latest multi-genre content. Accessible through four platforms ― a digital platform, a radio channel, on-ground interaction and an extended reality platform - the company targets the 15- to 29 year-olds.
Rakita XR, employing a combination of augmented reality and virtual reality, offers immersive experiences and content including news, lifestyle and entertainment.