Rappers, women aiming big at Grammys
LOS ANGELES: Music’s biggest stars will gather here today for the Grammy Awards, and this year, observers are hoping the hip-hop and women artistes leading the pack will get their due.
The industry’s annual gala draws eye rolls every year from critics who said winners were too white and too male. But for the second consecutive year, black hip-hop artistes dominated the nominations across the board.
Rapper Kendrick Lamar, who won a Pulitzer Prize for his album DAMN. but not a Grammy for Album of the Year, earned eight nominations, while Canadian rapper Drake snagged seven.
Women artistes scored nods in all the top categories after being largely snubbed a year ago, with rapper Cardi B, pop diva Lady Gaga, pop futurist Janelle Monae and folk rocker Brandi Carlile among the frontrunners.
In the Best New Artist category, six of the eight nominees are women.
But scepticism lingered that nods would actually translate into wins, after rap mogul Jay-Z left empty-handed last year despite eight nominations.
That show sparked a major backlash, even retro-funk star Bruno Mars’s surprise sweep in the top categories was divisive, as it was seen as somewhat out of touch with the more groundbreaking work on offer.
In response, the Recording Academy, which organises the gala, created a diversity task force and expanded the four top categories from five nominees to eight.
“The industry and the Recording Academy do understand that they have a problem on their hands,” Murray Forman, who studies pop music at Boston’s Northeastern University, said.
Even Grammys producer Ken Ehrlich has admitted the “problem” over hip-hop artistes who feel undervalued by the Academy, which included more than 13,000 music professionals.